It’s only those who do nothing that make no mistakes. This statement also applies to web designers. Both beginners and professionals make these mistakes when designing websites.
In this post, we have mentioned some wrong choices that web designers sometimes make when making a website. Read it to assess the work of your designer and make the most out of your collaboration.
Top common mistakes made by designers
If you work with a web design company San Francisco you can be sure that their work is of high quality. However, when it is not the case, keep an eye on the common errors that inexperienced designers commit.
1. Beauty instead of convenience
Validating beauty over convenience is a common mistake among inexperienced web designers. Newbies think that the visuals are the main thing, but it is not valid. A well-thought-out web design is much more crucial, and it will solve the client’s problems. For example, it will motivate visitors to buy or encourage them to understand a complicated topic.
You should not add elements just because they look attractive; each icon should help users. It is better to make the interface minimalistic, highlighting only the main thing.
Knowing the target audience and studying the competitors’ website will help solve the problem with the convenience of the website. This knowledge will allow you to understand the users’ desires and determine which design elements they will appreciate.
2. Ill-conceived layout
The competition between companies is high in any niche, so users immediately leave websites with poorly structured information and no clear structure, even if the content itself is valuable.
You can avoid such mistakes if you follow these rules:
- Use a grid. With competent zoning, the designer will not pile up a lot of information in one part of the screen.
- Stick to the golden ratio. It will enable you to arrange the individual blocks of the website correctly.
The main thing is to maintain balance. On the contrary, strict adherence to the rules will make the website less convenient.
The layout will help you understand how the website will look before the launch. The layout allows the designer to see whether all the elements look attractive and all the indents are in place. You can make edits, change the title font or background color in one click, and it is easier for the customer to add his comments.
3. Lack of navigation
Often, web designers who are not good at marketing forget about navigation or misdesign it. Such a mistake reduces conversion because the user, not seeing the desired section, may think that it is not there and leave the website.
Often, designers hide the menu. This mistake is better to avoid, especially if the website has few sections. Even experienced professionals forget to add an arrow at the bottom of the page to go to the top, which impairs navigation.
It is not the presence of the menu that is important, but the arrangement of the elements. For example, users expect a vertical list to be on the left side of the page and a horizontal menu at the top. Blocks must go in a logical sequence. You do not need to make the “Frequently Asked Questions” section first; it is better to add a page about the company or the services it offers at the beginning.
4. Bad color choices
Newbies who want the website to look bright and unusual use shiny colors, but they often scare away users on the contrary. If you don’t want to make such a mistake, it is better to:
- Use the corporate colors of the company in the design.
- Choose a color scheme based on the purpose of the website. For example, red encourages action, and blue inspires brand credibility.
- Stop at three colors. Professional designers recommend using them in a ratio of 60:30:10. With more colors, it is more challenging to create a harmonious website.
- Take into account images and photos that will be on the website. If you know what kind of graphic material appears on the pages, it is better to choose colors that go with them. The ColorScheme.ru website will help you choose the color scheme.
5. No free space
Sometimes the client wants to tell as much about a product or service, so designers try to fit everything on one page. As a result, the user does not know where to look and what they want to convey through the website. To figure it out, the user needs to spend a lot of time on a website to find the main thing which he came for. But he won’t do it. Most will leave the page for a more convenient resource.
The main reason for this mistake is ignorance of composition basics, as it is impossible to determine the critical element. At the initial stages, a unique calculator will help to cope with the problem, which will make it clear how to arrange the items on the website.
Too much information can be the source of the problem. It is necessary to study the material in detail and understand whether it is essential to potential visitors or whether it is worth removing individual paragraphs of text and pictures to make the website more convenient.
Now you know the common mistakes made by the designers and avoid them for the benefit of your product.