A slider can be an effective way to display a large amount of content to the user. But when creating a rotating block, many designers make a number of mistakes that, at best, make it useless.
In today’s article, we’ll examine how to properly design a slider so that it benefits the site based on tips and tricks used by digital web design agencies.
Advantages and disadvantages of sliders
Before creating this block, make sure you need it at all. Let’s analyze the main pros and cons of the slider. Then, you will discover the tips for creating a slider that will be approved even by professional UX/UI designers.
- Space-saving. On one block, you can accommodate a large amount of content, which in the case of normal placement would require 3-4 screens.
- Visibility. It is difficult not to notice the slide – it is often placed at the very top of the page. Often the slider is the first thing that visitors see when they visit the site.
- Convenience. Both for you and for visitors. They can see a lot of information without scrolling down. You can show them the maximum required content.
- Suspicion. Many people skip the sliders, believing that they have advertising information. Companies that place promotions and other offers only worsen the situation.
- Possible misunderstanding. Some users, having looked at the company information from the banner, may skip the rest of the blocks, thus receiving distorted information about your company.
If you decide that you need a slider, let’s move on to recommendations for its development.
How to create a slider: 4 tips
In short, the rules can be reduced to 2 main principles – make the slider user-friendly and do not create the feeling that you are trying to advertise a product or service. Let’s analyze the principles in more detail.
Do not advertise
One of the main rules. Many users automatically ignore sliders due to posted promotions, discounts, and other information. Simply put, visitors get the feeling that they are immediately trying to be convinced to buy something. This is annoying and leads to the effect of “banner blindness.”
Put information about your company, its activities, and other information content in the banner. But in no case, selling information. This attempt most likely will not work.
Do not overload the user
Some companies place 5-10 blocks on the slider. This is too many. And it is unlikely that the user will go through all ten pages of the slider. Include only the most important information in the slider.
Tip: the optimal size is 3-4 sections. This is enough for the visitor to receive the necessary data in a metered way.
The visitor should not feel embarrassed when using the slider. Add circles symbolizing the progress indicator. So the user will know for sure that he received all the information and he does not need to spend additional time studying the slider.
A common mistake of novice designers when creating a website is that they don’t think about the convenience of the banner. For example, navigation arrows may be poorly visible, or they will not be at all. When creating a slider, make sure that its use is as easy and intuitive as possible, even for a child.
Also, make sure that the content of the slider is equally easy-to-read from mobile and desktop screens. All graphic objects should be clearly displayed and be clearly visible, regardless of distance.
The text, if present, should also be readable.
How to test a slider
To check the effectiveness, you can conduct a split-testing of the website and focus only on the slider. Then, based on the reaction of users, you can understand whether the slider works well.
When creating a slider design, think first of all about the user’s convenience and experience. Do not try to post commercial information. Carefully check all points before starting the carousel. Make sure that the visitor receives all the necessary information in a short period of time and is not confused. Following the above tips, you will make the most effective presentation of your company and attract the attention of your users.