Twitter in works to add new shopping section for brands

Twitter

Micro-blogging giant Twitter is working to add a new feature to its platform. That allows businesses to add a shopping section to the top of their profiles.

Twitter’s Shop Module launched in the US on Wednesday. And it offers a carousel of products for visitors to browse. Tapping a product will link to a listing with the option of making a purchase without ever leaving the micro-blogging platform.

The pilot is currently limited to iOS devices for people who use the service in English. The pilot is only available with a small number of brands for now. Including GameStop, Arden Cove, and around ten others. The company did not reveal a timeline for when it might expand to more brands.

Social media platforms Facebook, Instagram, WhatsApp. And Pinterest has also introduced new features to turn their services into shopping destinations. And even Twitter has a history of experimenting to add a Buy button directly into tweets. However, it officially dropped the feature in 2017.

This year, the micro-blogging site has announced. A paid subscription service with access to premium features. As well as plans to let users charge for access to exclusive content.