Nothing tech, a startup founded by OnePlus co-founder Carl Pei, has officially announced its first-ever product – the ear (1) true wireless earbuds. The earbuds will go on sale on August 17th across 45 countries and are priced at $99 / £99 / €99 / ₹5,999.
In a statement released by the company, Pei calls the ear (1) “a breath of fresh air in a cluttered and indifferent market,” and said the earbuds will “[set] the tone for our connected digital world to come.”
Nothing’s plan is to build up an ecosystem of devices across increasingly complex product categories.
The design of the earbuds is based on transparent plastic and features a very distinctive look that reveals the internal circuitry. This is similar to the trend in the late 90s where electronics were often made translucent to reveal the electronics inside them.
Each ear has a color-coded circle, red or white, that indicates the corresponding ear. The earbuds feature an 11.6mm driver and the hardware and software both have been tuned by Swedish electronics house Teenage Engineering.
The battery life is rated at 34 hours with the charging case, and 5.7 hours from the earbuds themselves if ANC is off. They can be charged wirelessly using Qi-compatible chargers or USB type c.
The earbuds have three microphones on each bud to help with the noise cancellation. There are different modes where you can adjust the level of noise cancellation. The buds can also cancel out background noise while making calls.
The ear (1) also has tap and gesture controls and be further customized using the companion app. The app also handles EQ and Find my Earbud functionality. They feature Bluetooth 5.2 and are also IPX4 water-resistant. Fast pairing is also supported with compatible Android devices.
The headphones will go on sale starting August 17th.