Netflix Confirms Gaming Venture, Will Focus More On Mobile Experiences


A few weeks ago, there was speculation about Netflix entering the video game space after the streaming company signed ex-EA and Facebook executive Mike Verdu as the VP of Game Development. Today, the company has confirmed its gaming venture and has revealed some more details.

In a letter to its shareholders (PDF), Netflix has revealed some details about its financial margins, quarterly revenues, and viewing figures for its popular TV shows and movies. But here’s a bit from the letter that ventured into the gaming domain –

We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

One of the earliest implications of the gaming implications we can see on Netflix is Black Mirror: Bandersnatch. The episode was the choose-your-own-adventure-style episode where your choices affect the outcome. There’s also a top-down RPG game that’s based on Stranger Things that is available on mobile devices.

It is important to focus on the fact that the company will focus on games for mobile devices, at least for now. However, Netlfix might expand its plans depending upon the success of its initial venture.