Pinterest is banning all ads with weight loss language and imagery. Including ads that idealize or denigrate certain body types. The digital pinboard site said it would also not allow ads with testimonials about weight loss or weight loss products.
This stance makes Pinterest the only major platform to prohibit all weight-loss ads. Ads promoting healthy lifestyles, habits, or fitness services and products are still allowed on the platform if they do not focus on weight loss. The company said it had developed the policy with guidance from the National Eating Disorders Association.
To maintain emotional and mental health and wellbeing. Especially those directly impacted by eating disorders or diet culture or body shaming. Pinterest, which has long grappled with combating pro-eating disorder content on its site and has since 2015 blocked such searches and directed users to expert organizations. Already has rules against ads promoting weight loss pills or containing before-and-after weight-loss imagery.