Amazon has launched a new ad-supported streaming service within its main app for users in India. the service is called MiniTV and has got a lot of content across various genres such as Comedy, Lifestyle, and Web Series. The launch comes after Amazon partnered up with content-producing studios such as The Viral Fever (TVF) and Pocket Aces to bring their shows to the platform.
The company also invited a lot of influencers and content creators onto the platforms to bring stand-up comedy, tech news, and reviews, fashion, food, and more. The app is currently available for Android users only. In a statement, Amazon said that it plans to add more exclusive content and iOS app integration as well.
Viewers will be informed on the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, MiniTV will add many more new and exclusive videos.
Free video streaming apps have gained a lot of popularity in India. Times Internet-owned MX Media Player is the top app in the category as of now. We have no information on whether Amazon launches a standalone app in the future as of now.