7 Ways SEO Plays an Important Role in Digital Marketing These Days



When it comes to digital marketing you can no longer rely on a singular strategy that just involves social media, you need to develop a multi-pronged strategy that creates a real online presence. SEO is one of the ways that you can do this, but if you aren’t sure where to start, don’t worry we can help. Here are 7 ways that SEO plays an important role in digital marketing.

Search Intent

When your potential customers are searching for a service or product online, they have an idea in their mind of what it is they are looking for. Recent updates for google and Bing now feature more search intent than key word enquires, so you need to put your mind in that of the consumer. If they were looking of your product or service, what would they search? The better your answer, the higher up the search engine you will rank. Backlinks also matter a lot and you need quality ones, T-RANKS can provie such backlinks.

Overall Ranking

When you search google looking for something in particular, it is very rare that you ever go past the first page. Even though there are thousands of pages and results, people very rarely have the time to click all the way through. By getting your ranking on the first page, you are increasing traffic to your site by an incredible amount, however, this is hard fought and will require a specialist in SEO to help you achieve this.


As we’ve said previously said, SEO helps you rank better across search engines, the higher the ranking you achieve, the better your website fairs against others. Not only does this increase traffic to your site, it also builds trust. Consumers that are looking for your site and more likely to trust a site that features on the first page; thus, they are more likely to click through.

Mobile Optimisation

Most webpages are now visited through a mobile device such as a phone or tablet. Google have seen this change in internet behaviour and are now making sure that sites with both desktop and mobile versions rank better than sites with desktop versions alone. It is imperative that you spend time developing the mobile site design to ensure that you rank higher.

Page Load Time

Good SEO also helps to reduce page load time. You want to make sure that your page and all associated data loads quickly and effectively. The better the page loads and the faster it loads; the more likely customers are to stay on it. If your page takes a long time to load, you’ll find that customers will stay on your site.


Good SEO Can Help Your Overall Strategy

If you have solid SEO on your website, it can also help to enhance the rest of your digital marketing campaign. It is almost a ripple effect, the more customers that visit and stay on your website, the more they will want to check out your social media, so the more your social media will grow. Once that starts happening, the more people will click through your website. Whist you can have one without the other, it is always optimal to make sure that you have a cohesive strategy that compliments each element.

SEO Can Help You Understand Your Customers

One of the great things about SEO is that you are able to evaluate exactly what it is your customers are doing whilst they are on your site or even if people are visiting it. Using a platform such a google analytics will help you map out the customer journey, see how long they are staying on your website and what pages they visit most frequently. It will also help you to see the short comings in your strategy, which is amazingly useful, especially when you are first starting out. Make sure that you regularly check these analytics and update your SEO as this is an ongoing process that requires updating, especially when google change the system.

Wrap Up


When it comes to digital marketing, it would be foolish to focus your strategy on one single area and mechanism. Whilst SEO is complicated and a lengthy subject, it can help you to not only feed into the rest of your digital marketing strategy, it can also help to make a success of your website overall. Unlike some aspects of digital marketing, SEO allows you to fully understand and work with your analytics to see where you are performing and where your short comings are. Leveraging a platform such as google analytics can help you to see the full customer experience from start to finish. So when you start putting together your digital marketing strategy, make sure that you include an SEO strategy on your website to make sure that you rank well and succeed.