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Facebook and Instagram Wants Users to Enable ATT to Keep Services “Free of Charge”

Apple, Facebook

Facebook is now using additional scare tactics to make users enable App Tracking Transparency (ATT) feature on iOS 14.5. It now tells its users to enable ATT if they want to help keep the platforms free of charge. App Tracking Transparency has already resulted in a lot of beef between Apple and Facebook. The new update requires apps to show users a prompt and ask for their consent before tracking them across other apps and websites.

Facebook also added a blog and named this as an “educational screen” that “help people make an informed decision about how their information is used.”

As Apple has said that providing additional context is allowed, we will show an educational screen before presenting Apple’s prompt to help people make an informed decision about how their information is used. It provides more details about how we use data for personalized ads, as well as the ways we limit the use of activity other apps and websites send us if people don’t turn on this device setting. Our screen also lets people know that they’re seeing Apple’s prompt due to Apple’s requirements for iOS 14.5.

Both Facebook and Instagram will show this prompt to users who have updated to the new version of iOS. It doesn’t really seem like Facebook or Instagram will ever make users pay for using their services, but since a significant portion of their revenue comes from targeted advertisements, they could have significant changes in their business model.