The major US carriers (Verizon, T-Mobile, and AT&T) announced an RCS-related venture of their own in October of 2019, just as Google was beginning to force RCS into its Messages app outside of the US. The Cross Carrier Messaging Initiative (CCMI) was established to develop their own RCS solution that would not include Google and would also enable them to make money by slapping logos all over your messaging experience. It sounded terrible.
CCMI has closed its doors before ever shipping its RCS product, according to Light Reading. The project was supposed to be completed in 2020, but it never happened. It will never happen now.
“The owners of the Cross Carrier Messaging Initiative agreed to end the joint venture effort,” a Verizon spokesperson told the newspaper. Verizon, AT&T, T-Mobile, and Sprint launched the initiative in 2019 as a way to boost messaging for all of their customers, at least those with Android phones. There were many questions and concerns about the project, including the fact that it required the use of a new carrier-controlled app. It would, however, have had the advantage of bringing all US carriers under the same RCS standard, which would have been built on the same Universal Profile that Google uses.
Given what’s worked and what hasn’t when it comes to RCS messaging, we’d like to see Verizon and AT&T follow T-Mobile’s lead and abandon their own ridiculous standards in favor of Google’s RCS Messaging — either by connecting their chat apps to Google’s Jibe network in some way or by adopting the Messages app as sanctioned solutions, as T-Mobile did.
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