app store

Top 10 Mistakes to Avoid Being Rejected By The iOS App Store


Developing an application is a complicated task on its own. However, what makes it even more difficult is to meet the strict criteria which have been set by different app stores. With Apple being one of the biggest tech companies in the world, it is not surprising that they have extremely strict criteria when it comes to accepting applications in their iOS store.

Imagine spending countless resources on building an application and digital marketing only to find out that it has been rejected by the app store. Our article today lists 10 mistakes that need to be avoided if you don’t want your application to be rejected. If you wish to develop your application, then this is right where you need to start!

1.     Lack of Detail

One of the main reasons why app stores like Apple reject applications is that they lack detail. A pro tip for all those planning to develop applications this year is to pay special attention to app detailing. When you are adding features to your application, make sure that you are paying attention to the little details.

The more detailed your application is, the higher the chances of it being accepted by the app store. Moreover, always include a set of instructions when you are sending your application. If your application requires another software to run, then don’t forget to mention that too in your guide.

2.     An Application with Bugs

An application with bugs is one of the topmost reasons why applications are rejected by the app store. If you have already run the application, then do it again to minimize the chances of bugs. If Apple or any other app store detects bugs in your submitted application, it will be instantly rejected without a second thought.

Your application is also more likely to crash if it has too many bugs. This is another reason why applications are rejected is that the app crashes at the beginning or any point after its launch. Therefore, thoroughly check for bugs before you submit your application.

3.     Ignoring the Terms and Conditions

We are all habitual of skipping past the terms and conditions. In most cases, this doesn’t make a difference, but when you are trying to get approval for your application, it won’t end up nicely. By skipping the terms and conditions, you will be making the process even longer and more complex. Therefore, make sure that you go through the terms and conditions before you send in your application for approval.

4.     Mentioning another Application Store

A lot of developers use the same content for their application as that for another application store. Apple is very strict about having the name of another app store listed somewhere on an app that is present on their platform, and why shouldn’t they be?

Platforms like Android and Google Play Store are direct competitors. Mentioning their name would be promoting that app store on their platform. Therefore, if you have designed an application for all platforms, it is best not to mention the name at all to prevent rejection.

5.     Copying another Application

If you have copied another application, then don’t be surprised if your application gets rejected from the app store. If your app is found to be copying another application that is already popular, then Apple will most likely reject your application.

Even if you are submitting an application that is similar to your previously submitted apps, there are still chances of your app being rejected. The rules are so strict that even if the name of your application is similar to a popular app, then Apple might straight out reject it.

6.     Inaccurate Of Irrelevant Information

The information in your application should be accurate, up to date, and most importantly, it should not be misleading. The user interface should be simple to understand and must be equipped with all the relevant information regarding the application. If the application is to be used especially, then all the steps need to be explained in writing or through a video tutorial.

7.     Too Many Advertisements

Most of us have uninstalled an application not because it doesn’t fulfill its purpose but because there are too many ads running on it. Having some advertisements which might be of some use to the audience is not an issue, but forcefully putting in ads at every step can cause your app to be rejected. Moreover, if you have mentioned that your application will not contain ads, but it still does, then your app will be rejected!

8.     Putting Web Content and Web Links in Apps

Your application could be rejected by Apple Store if you have put in too many web links or web content in your application. Apple does not encourage application developers to submit apps that contain web pages. The reason for this is that iOS encourages app developers to have useful features in applications only. Web content and links are considered to be an irrelevant part of a web interface.


9.     Broken Links

What can be worse other than submitting broken web links? Broken web links are a dent in Apple’s credibility. Therefore, make sure your quality control is paying close attention to any broken links in the application.


10.   Incorrect Description or Screenshots

Displaying incorrect descriptions or screenshots can straight-up lead your app to rejection? Screenshots are an important way of communicating to the user about the working and the user interface of the application. If these screenshots are misleading, this means that the app has no value to the user.


Ending Note

These were the 10 mistakes that need to be avoided if you are submitting your application to the Apple Store. Another important aspect that plays an important role in the success of your application is how you plan to market it.

Get in touch with a reputable digital marketing firm that can help you put your app on the market. Now that you have familiarized yourself with these terms, you can move on to developing your application. Good luck!