Apple is Testing Search Tags on the App Store

Apple, iOS

Apple is now making it easier for users to search for a particular category of apps on the App Store. Some users reported that searching for things like “Games” or “Photos” brings additional tags. Tapping on these tags will simplify search results. Users can also use a couple of tags to narrow down search results even more.

It isn’t clear whether this was a server-side rollout or was pushed as part of iOS 14.5. Nevertheless, the feature should help users find the app they desire. According to data from Apple, at least 70% of App Store users use the search capabilities to find apps and 65% of downloads occur directly after a search. Apple might also add this feature to other areas of search in the coming months.