The world is undergoing an enormously rapid global technological transformation, and with these massive changes, the number of people shifting from desktop to smaller devices is increasing massively. Over the course, smartphone users have increased exponentially. People are seeking ease and prefer products that can provide quick solutions.
With the ongoing wide usage of mobile devices, business competition has also increased. With every other brand competing against the other, they have realized the real significance of building websites that can connect with their audience on a deeper level.
The journey of changing website trends has come a long way and seeing the present situation, trends are going to improve, change and progress towards advancement continuously.
Keeping in view the varying website trends and the competitive online marketplace, if you too are seeking ways to build a mobile-friendly website, then you have landed on the right place. We are here to discuss some handy and valuable tips that can help you improve and build a mobile-friendly website.
Powerful Tips for a Mobile-Friendly Website
A mobile-friendly website can offer its user a unique browsing experience. And a smooth browsing experience is something that will compel your audience to find it hard to leave.
The longer the audience stays on your website, the better for you.
According to the research performed by Statista, half of the website traffic is now present on a mobile device. Interestingly, these metrics are only expected to rise with time. This only increases the significance of designing an aesthetically pleasing website.
With competitors worldwide aiming for the same target, you may want to pay extra attention to designing a website that distinguishes if you aspire to stand out.
Use the Secret Sauce: Mobile-first Approach
The times of desktop browsing are long gone. Currently, Mobile applications are the new talk of the town. Hence, the mobile-first approach is so much in demand. Go with a responsive design or static, but the mobile-first approach is the way to go.
The most significant advantage is that it ensures your customers receive a responsive web design that makes it incredibly more manageable for them to navigate. It enhances how information is shared, making it easier to skim and comprehend content, even on a small screen. Even with limited space, the user experience is top-notch. The information gets divided into readable chunks. A website that is built on a mobile-first approach works seamlessly on all other devices and screen sizes. It gives a better idea of contention optimization crucial for a limited size screen since, for a smaller screen, one becomes extensively content-focused and user-focused.
Building a website with a complex layout with heavy multimedia having landscape orientation with too many large-sized images, converting it into a mobile-friendly website, or viewing it on a smaller screen can become quite a hurdle for your users.
Another significant advantage of the mobile-first approach is providing ease-of-use since the users already come with the mindset of swiping and tapping.
Do Wonders with Portrait Optimization
The portrait mode is the most common and widely used. Therefore, you should be careful that your site elements come out in a properly aligned manner on a mobile device.
You can create a captivating visual appeal for your targeted audience by using left and right justification alternatively while placing icons and images in the form of a grid. You can also add image carousals to add versatility in terms of swapping.
You can even design your content in terms of a single-column layout instead of dividing it into columns. As the audience is more used to scrolling pages, this format will easily understand and keep them engaged for a prolonged period.
The portrait mode enhances the overall outlook of a single-column layout. Since the elements are placed in a properly aligned sequential manner, the entire structure looks neat and clean. If there is too much overflow of content, users may find it overwhelming to understand and leave without reading a single word. It is where dividing the content into designs can come in handy and be beneficial. With a limited attention span, 79% of users only scroll the website content; you should make the visual representation appealing and more comfortable to grasp.
The Right Size and Dimensions Matter
When building a mobile-friendly website, ensure that you are properly considering the size limitations. Depending on the device, the screen resolution may differ, but one of the most widely considered is the 9:16 ratio. (360 x 640).
Interestingly, you can also take help from Google Analytics to understand your user’s preferences better.
The ideal font size for the body content is 16 px, but not restricted to, as the typeface that you select also plays a vital role in choosing the appropriate size. Just make sure that it is visible and easily readable.
As far as the headline fonts are concerned, you can go with any, as long as it complements the other fonts you have used on your website. To avoid any confusion, always check and recheck any changes on a mobile device before finalizing any design.
If the overall composition and layout look impressive on a mobile device, then you are good to go.
Along with every other element, and since it is all about the touchscreen, make sure to provide a suitable button size. You wouldn’t want your audience struggling with tapping on it. For example, going between 42 px to 72 px will do the trick.
Go Easy On the Menu
As a mobile app developer, when designing a mobile-friendly website, one of the crucial aspects is to make the navigation simple. Squeezing all the information in a limited capacity might sound impossible and complicated, but with the ‘hamburger icon,’ everything becomes as easy as pie.
The slide-out bar is a common yet useful approach. It offers the user to quickly move in and out of the menu area back to the previous page.
If your menu is long, you can create a submenu in a nested format for easy access.
As opposed to how a navigation bar is designed on a desktop, you can go a bit differently with a mobile application. You can enable the navigation bar to hide when the user is scrolling down the site, but allow it to come back on the screen whenever the user starts to scroll back up; undoubtedly a familiar yet beneficial practice. In place of a regular navigation menu, you can give your users the option of shuffling through tabs. It is a great way to prevent your audience from opening a new page and waiting for it to load each time.
To make it even simpler and straightforward for the users to navigate, don’t forget to put that search button.
Easy Thumb Impressions
Since mobile-friendly websites are all about touch screens, you would want to be extremely careful and pay attention to using the right kind of buttons. For the user to perform an action (CTAs) efficiently, it would be better to give them adequate-sized buttons that are easy to click. Easier thumb access will make the website navigation process interactive and engaging. Imagine what a dreadful sight it would be otherwise if the user struggles with a simple ‘click here’ option.
The Bottom Line
If you are not following the latest website trends necessary to make your website mobile-friendly, you miss gaining the relevant traffic. Be sure that other significant aspects, such as the site’s loading speed, are also up to the mark.
For mobile app developers, designing an interactive and mobile-friendly website may seem a bit complex. Still, with the right design idea and correct approach, nothing is too hard to accomplish.
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