Content needs to be captivating and engaging, and sometimes it just isn’t. Whether your target audience misunderstands something you say or cannot clearly see what you are trying to show them, miscommunication can lead to loss of customer confidence, loss of sales, and ultimately loss of business.
Quite often, content can be uninspiring, dull, and a little bit boring to engage with – but it doesn’t have to be. With so much content flying around, how do you go about engaging your target audience, capturing their attention, and making them aware of what you are trying to tell them?
The solution to these questions is captioning and transcribing your work. Using this quick and easy method ensures that even busy professionals can take away the useful information and knowledge you are trying to pass on to them.
There are, of course, lots of software companies and providers of transcription and captioning services, but most of them are not as accurate as you need them to be, which means that the whole practice turns out to be a bit pointless. It ends up being a waste of your, and your audiences’ time. There are no benefits from using a cheap, generic transcribing piece of software if it is not producing accurate content. Instead, it’s best to opt for the best transcription software in the business, such as Verbit’s automatic captioning software that is over 99% accurate, which means you haven’t got to worry about low quality.
Benefits of captioning and transcribing your Content
If you still a bit unsure as to why you should utilize this software for your content, here are a few more good reasons.
- Inclusivity is a positive practice to put into anything you do or create. You will be reaching a bigger audience by using captioning as it can help those that have poorer eyesight or those that are harder of hearing to engage better.
- Live captions give your audience a second chance to see and hear what you have said. There is nothing more annoying than not hearing something correctly, and live captioning will help eliminate this.
- Lots of people are time poor. Meaning that they may want to hear what you have to tell them, but they don’t have the time. Sending them an email or a link to where they can read what you have said and produced is going to be more effective than just sending people audio to listen to.
- With transcription, you will be able to reach more people with relevant content, making it easier to digest and share. Sending out a recording, or transcript gives you another chance to get to know your target audience.
How many times have you read something wrong, or maybe even heard it wrong? With transcription, this is something that can now be left firmly in the past. Using software to make your content more accessible and comprehendible will ensure your target audience stays happy with the content you are providing them.