After Facebook added a lot of shopping features on the Facebook and Instagram app, YouTube is following up with a similar approach that will let users buy products shown in the video. This feature will be available on both iOS and Android apps as well as on the web.
Some of the YouTube creators were part of the pilot program and were able to add listings of products in their videos. YouTube has shared more details of the feature on its support page. Right now, the program is in the pilot stage and is also currently available in the United States only.
Users will see a full list of featured products with a click on a shopping bag icon that would appear on the bottom left corner of the video. Clicking on it will lead to a product page where users shall see other products as well as related videos and more.