Fitbit now a part of Google!

After a year of negotiation, Fitbit is now officially a part of Google. Both the companies announced the news today.

On Google’s end, Rick Osterloh penned the announcement. He emphasized that “users’ health and wellness data won’t be used for Google ads.” Not only this, but he also pointed out that there is a binding commitment to make the deal happen. For Google, this was a $2.1 billion purchase of Fitbit.

Similarly, on Fitbits ends, Fitbit co-founder and CEO James Park announced the news. He too gave the assurance that Google won’t be using people’s health data for monetary gain. According to the deal, though Fitbit is now under Google, it will still be independent in its operation.

Clearly, this deal is Google’s way of stepping into the world of the wearable market. By undertaking Fitbit, Google now finally has the solution for the hardware problem for the wearables.

One thing is for sure, that Google wearables are soon going to be a thing in the near future. With time we see how Google’s influence is seen on the Fitbit. But we can be sure about one thing with the upcoming Google wearables that it will be about “devices, not data.”