If you use or chat with WhatsApp Business accounts, your activity could potentially be used to personalize the advertisements that are shown to you across Facebook and Instagram. Facebook could also choose a different way of interacting with advertisements like a button to message a business using WhatsApp.
“If you choose to interact with Shops, your shopping activity can be used to personalize your Shops experience..”
WhatsApp also says that users that choose to interact with Shops – the new commerce feature across Facebook group of apps – will lead to ads across Facebook and Instagram. However, the company further clarifies that such features are optional and they will let you know when your information is shared.
Nevertheless, it is high time Facebook and other tech giants rebuild their business models so as to remove their reliance on targeted ads. People are now becoming more concerned than ever regarding their online privacy and its high time companies acknowledge it in an appropriate manner.