SEO has never been as crucial as it is in 2021.
Websites, blogs, or affiliate links (such as social media pages) — all require extra SEO boost to attract organic traffic and rank highly in search engine results.
This article explores 10 best SEO tools that every content creator should use to improve their organic visibility and rankings in 2021.
Some of these SEO tools are completely free. Others are highly automated. You can even spare some extra time to study if you employ them.
However, if you’re a Marketing student or just learn SEO courses, these tools are extremely handy for you.
Google Search Console (Best in SEO Tools 2021 for Providing Comprehensive Data)
Google is a treasure trove of the best SEO data.
The data given is metadata coming directly from the Google search engine, which makes it accurate. GCS provides a ton of information on how Google’s SERPs influence your website performance.
- Page index
- Geographic targeting
- Click-through rates
GCS is for site owners who have indexed their websites, are continually looking to improve their search visibility and remove SEO errors.
Ahrefs (Best in SEO Tools 2021 for Competitor Analysis)
Ahrefs is a useful competitor analysis tool that keeps a database of billions of backlinks.
Besides analyzing backlinks, Ahrefs has a host of some of the best SEO tools for keyword research, carrying out site audits, tracking ranks, and exploring content.
You can find out SEO insight on:
- What keywords your competitors are trying to rank
- What brand of content sells in your country
Ahrefs has some of the best site auditing tools in the industry and combines a host of numerous other sub-tools to perfect your SEO.
Google Trends (Best in SEO Tools 2021 to Understand Industry Dynamics)
Google Trends is the best way to have a birds-eye view of your brand’s competitiveness on the SEO margins.
Google makes it even easier to use this SEO tool because of its clear interface. It makes it easy to find specific metrics.
Looking for a tool that will help you know more about your industry or business line through keywords? Google Trends is the best place to start.
Furthermore, the data isn’t just limited to Google searches. It’s also received from image searches and YouTube queries.
MOZ Domain Authority (Best in SEO Tools 2021 for Comprehensive Site Research)
If you need a quick and transparent overview of how competitive your site is, MOZ is among the best SEO tools.
It helps you to know about:
- Search traffic
- Search data
- Keyword targeting
- Link building
- And other metrics that improve your page authority
The keyword research tools on MOZ are also quite simple.
In particular, rank tracking is useful if you know which keywords to target.
This app offers most of the premium SEO features from tools such as MOZ and Ahrefs free of charge.
For example, you can get a complete site audit report that gives various insights on load times, broken-down links, and other SEO issues. Uber Suggest tells you what to work on first.
You can also get a report on keyword ideas from Uber Suggest, for example, keywords based on suggestions, questions, etc.
These are high intent keywords and not just generic keywords. This application also has a report on the top pages and in-depth SEO competitor analysis.
Keyword Cupid (Best in SEO Tools 2021 for Keyword Aggregation)
With potentially thousands of keywords from competitor analyses, how do you filter all the information to only the best and most relevant?
Keyword Cupid comes in handy where keyword clustering is necessary.
Keyword Cupid also allows you to import data from other SEO tools such as MOZ and Ahrefs. Search results can also be geographically targeted and filtered.
Screaming Frog (Best in SEO Tools 2021 for Sites Lacking Sitemap Generators)
Screaming Frog is a crawler that indexes your entire website without the need for manual intervention.
Unlike other SEO tools in this article, this application requires a local installation on a PC or a Mac. Since manual site audits are inaccurate and take a lot of time, Screaming Frog is the handy alternative.
Screaming Frog is also critical for web platforms lacking a sitemap generator. You can also find all metadata like meta-titles and descriptions and any broken links on your website.
KWFinder (Best in SEO Tools 2021 for Keyword Targeting)
KWFinder is an easy and intuitive way to discover the relevance of keywords based on Google SERPs.
These include competition metrics and keyword difficulty. When you click on this site, you’ll get a dashboard that provides a seamless interface and data aggregation covering all your bases.
KWFinder is also among the best tools in 2021 to research long-tail keywords.
SEMrush (Best in SEO Tools 2021 for Site Audits)
SEMrush is a comprehensive SaaS site that provides marketers with insights and data to power their online visibility strategy.
SEMrush has over 450 million domains stored on its databases. It also has over 8 billion keywords to allow you to enrich your SEO.
The key areas in which SEMrush is useful are:
- Website analyses (both yours and competitors)
- Keyword research and overview
- Analysis of backlinks
- Building links to authority sites
- Site audits
In SEMrush, analytics reports are easy to generate and can give you clues on how to improve your online visibility.
BuzzStream (Best in SEO Tools 2021 to Create Outreach Campaigns)
BuzzStream is one of the best tools to get high authority backlinks to your website.
Link building is crucial to rank highly on Google SERPs. BuzzStream makes this process understandable and reduces the difficulty of the outreach process.
For example, one can set up and sequence their outreach campaigns.
There are also plenty of custom templates to use. The Chrome BuzzMarker extension is quite useful in finding new websites for your results.
SEO in 2021 Works!
In 2021, SEO has almost become limitless. With all the tools available, it’s only a matter of finding the right tools for your business.
Applying the best SEO tools in 2021 will help your site go a long way in pleasing Google and other search engines.
Do you learn SEO as a student?
Then, analyze and compare these services and write your paper on them.