Instant and secure messaging platform Telegram is currently approaching having close to 500 Million users. It now plans to start monetizing its platform to generate revenue and keep its business afloat.
Telegram CEO Parel Durov said that he bankrolled the seven-year-old business so fat. As the startup expands, he is looking for ways to monetize the instant messaging service. The service topped 400 Million uses back in April 2020
Telegram will introduce its own platform for public one-to-many channels – “one that is user-friendly, respects the privacy and allows us to cover the costs of server and traffic,” he wrote on his Telegram channel.
“If we monetize large public one-to-many channels via the Ad Platform, the owners of these channels will receive free traffic in proportion to their size,” he wrote. Another way Telegram could monetize its service is through premium stickers with “additional expressive features,” he wrote. “The artists who make stickers of this new type will also get a part of the profit. We want millions of Telegram-based creators and small businesses to thrive, enriching the experience of all our users.”
“Telegram has a social networking dimension. Our massive public one-to-many channels can have millions of subscribers each and are more like Twitter feeds. In many markets the owners of such channels display ads to earn money, sometimes using third-party ad platforms. The ads they post look like regular messages, and are often intrusive. We will fix this by introducing our own Ad Platform for public one-to-many channels – one that is user-friendly, respects privacy and allows us to cover the costs of servers and traffic,” he wrote.
“We are not going to sell the company like the founders of Whatsapp. The world needs Telegram to stay independent as a place where users are respected and high-quality service is ensured,” he further added.