Things to Look Before Hiring an SEO Company for Your Campaign

With advancements in technology, everything has shifted online, including businesses. Now even small businesses want to establish an online presence. Doing business online has become the new normal and having a website for your business is now a must.

But having a website alone doesn’t suffice. You would want a maximum number of people to visit your website to increase traffic, thus growing your business exponentially.

Hiring an SEO agency is one of the best things you can do to market your business. With literally a sea of SEO agencies in India, hiring the right one can be very difficult. Here are a few things to look for before hiring an SEO company for your campaign.

Background Research

Every agency you can find will claim to be the best SEO agency in India; however, reality might be far from the claim. Agencies will say anything to sell their services, but you’ll regret believing in them once you see how incompetent they might be. The best thing to do to avoid this is research.

Research takes no money and you can find out the truth for free. Search about the agency’s clientele, their previous projects, reach out to their old customers and ask for feedback. See for yourself whether the company really does what they promise to and whether they are capable of helping you achieve your goals. By a simple background check, you can save a lot of your money.

Promising Unachievable Feats

This is a general thumb rule when it comes to differentiating between experienced companies and a company with fake promises. Check whether the company is promising to achieve something that is not achievable at a given time, money and resources. Companies often will promise anything just to hook you up with their services and then will leave you stranded with no real progress. It is always better to stay away from such big-mouthed agencies and instead look for ones that give you a detailed estimation of their workflow and what they will be achieved in a given time realistically.

The Legitimacy of Work

The problem with a lot of companies out there is that they don’t use ethical practices in order to rank your website on the top of search results. Such companies use shady moves like using black-hat practices to achieve great results in a short period of time. But things don’t stay like that forever. Sooner or later these websites are tracked down and banned or fined a large sum of money. So, it is better to stay away from such agencies and it is always a good idea to ask for their way of approach regarding the work. Ask for reports for every move they make because eventually, it is your website and business that is going to experience any possible loss.


SEO is a game of patience, consistency and constant efforts even when desired results are not achieved. A rookie player may get demotivated and might not give their hundred per cent as SEO takes a lot of efforts and time to get actual results. But an experienced company will know how to strategize everything according to your business goals and the time frame. They know what they need to do in order to achieve the desired goals rather than just doing things on a ‘trial and error’ basis and hoping to hit the jackpot. This is why it is important to hire the best SEO company in Gurgaon, Mumbai, Delhi, or Bangalore.

Know Who Are You Are Working With

You shouldn’t work with someone whom you don’t know. When you hire an SEO agency, you need to know the person behind the company i.e., the boss, his vision and the company’s work ethics. These things will tell you a lot about the company and will reflect the way they’ll do business with you. You need to know the people that will be working on your project, who’ll head the team, whom you can contact if things go south, and the technical background of the company. Without knowing all these aspects, you can’t really go forward with a company for doing serious business.

What Can You Expect from The Company?

Check the agency’s approach towards your project. Will the strategies be tailored according to your needs or do they just follow a generic workflow? Will you be getting reports on a weekly basis? Ask for their expected time window to achieve the desired results. Make things clear about milestones and specific goals. You both need to be in an agreement after discussing all these terms because one small mistake of choosing a wrong SEO agency can cost you a lot of potential customers, money and an even worse reputation.

If you consider all these pointers while choosing an SEO agency, then we are sure you’ll land up hiring the right SEO partner.

Karthik Mudaliar
Karthik Mudaliar
Karthik Mudaliar is a Computer Science student, who loves to write about science and technology. In his free time, you will find him reading finance books or scrolling Twitter. Feel free to contact him on any of the social media below or email him at [email protected]

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