After seeing a huge demand for iPhone 12 this year, Apple is all set to boost the production of the device by 20 to 30 percent in 2021. According to a report by Nikkei, Apple’s planned production for the first half of 2021 is up by 30% year-on-year while full-year production targets are up by 20% to hit 230M phones.
Apple plans to produce up to 96 million iPhones for the first half of 2021, a nearly 30% year-on-year increase after the demand for its first-ever 5G handsets surged amid the pandemic, Nikkei Asia learned.
The Cupertino-based tech giant has asked suppliers to build some 95 million to 96 million iPhones, including the latest iPhone 12 range and the older iPhone 11 and iPhone SE, multiple people familiar with the matter told Nikkei Asia — though industrywide shortages of key components could threaten that target.
The tentative full-year forecast that Apple shared with its suppliers suggests it plans to build up to 230 million iPhones in 2021, including both old and new models, the people said. This would mark a 20% rise from 2019, though the target will be regularly reviewed and revised in response to any changes in consumer demand, they added.Nikkei cites supply-chain sources.
iPhone sales have been declining in the recent years since smartphones upgrade cycles continue to strentghen. However, this time, Apple could see a demand level that would match 2015 when iPhone 6s was launched.
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