Online shopping has been around for over two decades now and it keeps changing for the better. Currently, transactions worth over 2 trillion US dollars used in online purchases every year. With this number expected to grow, eCommerce retailers are working hard to improve their online shopping platforms. What are some of the trends these retailers are looking at right now? Here are the top eCommerce trends that will ensure online shopaholics have a great time shopping at the convenience of their homes.
With an increase in the number of online shopping customers, more people are using their mobile phones to shop. Ecommerce shops are taking advantage of this by creating mobile-friendly websites. Others are even creating applications that are specifically meant for mobile shopping. The convenience of shopping at any time is what makes mobile shopping so lucrative. It is estimated that by the end of 2021, 73% of eCommerce sales will make on mobile. To increase convenience, some sellers are incorporating the ability to order and/or check out by voice commands.
Augmented Reality (AR) for Better Customer Satisfaction
AR will allow consumers to see and get more details about a product before they buy it. For instance, a customer can see how a shoe will look on him or her before pressing the ‘add to cart’ button. With a customer totally satisfied with what they add to cart there will be fewer complaints, more customer satisfaction and increased conversion rates. It is estimated that over 120,000 online stores will be using AR by 2022.
Social Media Marketing and Shopping
With major social media platforms like Facebook and Instagram adding options to shop directly on the site, social media is becoming a major player in eCommerce. There are many people on various social media platforms and this is the perfect place for brands to connect with potential clients. Online shops are using this platform to market and sell their products. According to Noria Digital, an affordable SEO agency in Brisbane, a social media influencer reviewing your product with a positive opinion can help create more brand awareness and encourage more people to purchase your product. Social media is helping eCommerce businesses grow in these and more ways.
SEO and Online marketing for More Visibility
In this world where trends come and go, eCommerce shops need to be very vigilant with their marketing. Many are coming up with consistent marketing campaigns that keep their names on the minds of prospective clients. It is also important to use the latest SEO guidelines and improve Google rankings. This is because most customers will search for a product online before making the actual purchase. Proper marketing will help you stand out and be easy to find compared to your competitors.
With an increase in the number of online shoppers, various trends in eCommerce industry are emerging. The aim of these trends is to make the online shopper happier and for businesses to increase their sales. Among the top trends are Augmented Reality, social media influence, digital marketing and increased mobile-friendliness.
About the Author
Emily Lamp is a professional writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in technology, business growth and self-improvement. Say hello to Emily on Twitter @EmilyLamp2.
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