Technology is now the foundation of most large businesses across the world. Although you may believe that your business should not wholly rely on technology if it is to be successful, technology can help your company to grow from the ground up in many ways. From the use of artificial intelligence to productivity apps, this article explores some of the top ways that business leaders are starting to use technology in order to increase the success of their business, including increased sales and a larger customer base.
· Out-Sourcing Customer Service
Customer service can be tricky for business leaders to handle as their company grows, especially if they only have a small in-house team. Not only is customer service difficult to scale up quickly, but the amount of interaction that you receive can fluctuate, leaving your company either under or overstaffed depending on the season. Then, rather than having to cope with the logistical nightmare of customer service yourself, you should choose the right phone answering service. They can help to answer customer queries and concerns from their locations across the globe, something that would not be able to occur without technology, leaving you free to manage and oversee the rest of your business operations.
· International Communication
When you start to grow your business, many leaders look at expanding their company overseas, or out-sourcing their production abroad. However, one of the main barriers to doing this is communication, with leaders presuming that they will be unable to manage the machinations of their business as soon as they leave the country. However, technology can solve this problem for entrepreneurs by allowing them to contact employees, suppliers and clients on a digital platform. For instance, instant messaging apps like WhatsApp and video conferencing apps like Skype for Business can be used to hold meetings even if you are in another country- or when you are on the go.
· Increased Efficiency
Your business’ efficiency is key to an effective growth strategy, as inefficient businesses may fall behind schedule or fail to complete customer orders in time. If you are concerned about the efficiency of your company, though, there are many software applications that can be used to increase this. For instance, project management apps will allow you to control every aspect of a task and track its completion, as well as delegate responsibilities to employees. Not only this, but cloud computing software can also increase the effectiveness of your company by making collaboration easier and ensuring that tasks can be quickly shared out and completed as a team.
· Improved Organization
Organization is paramount when you are seeing major growth within your business, as a failure to stay organized can mean that your business procedures quickly get out of hand. This can lead your business to lose the faith of both your customers and your suppliers, especially if data loss occurs. Then, organization must underpin any growth within your business, and, luckily, there are many apps that can help you to do so. For instance, Google Drive and other file storage apps can help you to keep files safe and in easy-to-access locations for all of your team members. Calendar software can also be used to ensure that you never miss another meeting in the entirety of your time as a business owner, allowing you to set alerts for important dates.
· Recruiting Skilled Team Members
However, to support the successful functioning of your growing business, you will need a host of talented employees. If you have never employed team members before, you should consider using technology to help you to do so. HR software can help you to sift through large numbers of applications to help you to find your dream candidate. However, you should not dismiss the more traditional forms of technology that are out there to help you. Digital job boards can often be industry-specific or tailored toward graduates, which can help you to find the best person for the job and ensure that you are in the same place as some of the best candidates in your industry.
· Allows Flexible Working
As your business grows larger, you may start to consider the benefits of flexible working for your team, especially if you are looking to cut down office costs. Not only this, but flexible working can be an attractive option to many of the best employees on the job market. Technology can support your push toward flexible working as business laptops and gadgets will allow your team to complete work from anywhere. Digital portals can allow employees to access the resources that they need to work at any time, while there are also apps for those that want to clock their employees in and out of their home office, and apps that can help you to stage meetings with your team.
· Wider Marketing Campaigns
If there is one aspect of any successful business that has been revolutionized by technology, however, it is marketing. Now, a large percentage of businesses decide to advertise online in order to connect with a wider audience across the globe. This means that you can attract business outside of your local area. In order to transform your marketing strategies with technology, you should set up a website and establish the key words that you need for an effective SEO campaign. Once you have done this, you should consider opening an account on social media and posting to this regularly, as well as investing in PPC advertising on websites that are similar to your own, or which may interest your niche audience.
· Analyzing Success
However, it is important to know whether the tech that you have started using is actually effective in growing your business, and you can use different software and technology to help you to track this growth. Data analysis tools will help you to understand and measure your most important KPIs and metrics, which can then inform your forecasts and goals for the future of your business.
You might also like
More from News
Samsung's big launch event was yesterday. Starting with the Galaxy S21 series, the Samsung Pay service will no longer have …