It seems like cricket is finally going west as more and more tech companies are keen to invest and host what might become the American Cricket League. Just last week, Amazon Prime Video reserved streaming rights for India to stream cricket from New Zealand after spending a lot of money. And now, we are looking at Microsoft, Adobe, and Paytm CEOs to follow the same path, but in the west.
Microsoft CEO Satya Nadella, Paytm founder Vijay Shekhar Sharma, and Adobe Systems CEO Shantanu Narayen are among the top tech companies’ honchos keen to invest in the American T20 league (named Major League Cricket – MLC) owned by American Cricket Enterprise (ACE).
The three companies have invested individual stakes at the MLC entity level. Shah Rukh Khan, who owns the Indian Premier League franchise Kolkata Knight Riders (KKR), also announced a long-term partnership to improve and launch MLC. KKR is also speculated to own an important team – Los Angeles City in the league.
The Major League Cricket is founded by Vineet Jain, Satyan Gajwani of Times Group and Vijay Srinivasan, and Sameer Mehta of Willow TV.