A development brief is a document that aims to explain every step of the development process to each of the team members included in the project. It’s especially valuable and effective if you’re running a remote development team. This implies that it’s supposed to be clear, direct, and, of course, well-written. It’s important that you pay enough attention to the quality of your brief because it has a direct impact on the quality of your final results.
We’re bringing you a step-by-step guide on how to write a mobile app development brief which will put all your team members on the same page and allow you to produce an awesome app:
- Development of the main idea
The most important thing, in this case, is to efficiently develop the target audience in question. From there, you will have to decide which problem the mobile application should solve. In other words, it is about defining most efficiently, the real purpose of the application.
For this purpose, it is advisable to make a general description of the functions of this final product. In this sense, this will allow users to decide whether this application helps to achieve a particular goal or to solve a problem.
- User Interface
Here it is a matter of adequately describing the path each user must take when using this application. It may be useful to develop something like a step-by-step guide that the user will have to go through in the first few moments.
By doing this, then the readers of the summary will have a more accurate idea of what any user can expect. So, it may also be useful to incorporate certain images that accompany the description of the steps of the procedure.
Ben Grant, a UX/UI writer and a Marketing Manager at Adsy, says: “Mobile app development briefs are written for team members, but they have to be crafted from the user’s perspective. At each point in the process, team members need to know how and why that process stage benefits the user experience.”
- Make each of the objectives known
Usually, there is a group of people behind any development of an application. In turn, any application needs a driving force to enable it to develop and succeed. In this sense, the target audience is this driving force for any development of this type.
When each team member knows the most important objectives, then optimal application development is achieved. This means that the functions of the application will be more precise and functional.
If you’re having trouble verbalizing the goals and objectives of your project, you can use the help of professional writers.
- Platform analysis
For the user to obtain optimum performance, you must decide which platform is the most suitable. Here it is already important to choose between a multi-platform or between the operating systems, iOS, or Android.
Each of these choices will determine various aspects of the application’s development. So, ideally, you should analyze the target audience, in combination with the purpose of the application. After that, you will be able to make a better decision.
- Researching the competition
When you research similar apps, you can get more useful ideas. Here it is not a question of copying the functionality of other applications that have already been developed.
Rather, it is simply a matter of understanding the functionality of the competition for optimal development of the application itself. In this way, it is possible to obtain a more precise result.
- The precise choice of functions
Next, it is important to efficiently select each of the functions that your application should contain. For this, it is useful to use the Moscow method, as it provides the most appropriate procedure to follow. Here you must decide concerning the application what it should do, what it should do, what it could do, and what it will not do.
At this point, it is necessary to analyze which functions should be the main ones and which ones will be the secondary ones. So, this result will allow users to obtain a certain functionality for their problems.
- Analyze the specific technical requirements
Once you have chosen the right platform for your application, you will need to continue analyzing the rest of the technical requirements. These requirements are determined by the operation of the application, and by the operating system, you have chosen, among other factors.
Along with this, you should consider the geographic region of the potential users of the application. Also, Wi-Fi connectivity may be an important aspect to consider, depending on the operation of the application. When you define the technical requirements, you will be avoiding a lot of potential contingencies.
- Calendar and budget
Finally, the most important details to be defined are the deadlines you need to fulfil each of the most important steps of the application development. Along with this, the budget must be correctly defined and consider each of the factors of the development of the application.
In combination with this, the project must be able to provide a high return on investment. This way, it will be much easier to have all the means for the development of the application. Among the most important factors is the cost of the team members, the necessary equipment, the payment of patents, among many other factors.
A mobile app development brief should be crafted carefully and in detail. You need to find the perfect balance between going into too much detail and over-generalizing. The best way to do that is to write tight copy that will cover a lot of the possible questions in very few words.
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