Most people don’t know this, but there is a lot of money to be made selling stuff that people return. This can be done with several stores, but the best place to source this inventory is from Amazon. You might be wondering why you would want someone’s returns. After all, items are sometimes returned because they’re damaged. But that’s definitely not always the case! In fact, it’s almost never the case.
You can probably remember a time yourself when you returned something just because you changed your mind or it was the wrong color or wrong size. That doesn’t mean it’s unusable for someone else. So, what happens to all this returned merchandise? Liquidation companies buy them in bulk and resell them at a discount to consumers like you. That’s right…getting your hands on these Amazon pallets can mean big bucks for you. You just have to decide what business model you’ll use to turn them into cash.
Sell your items on an eCommerce platform.
Sites like eBay and Bonanza are ready-made for businesses like this. But you can also turn around and sell your goods on Amazon. It might be hard to believe, but you can usually get your products at a good enough price that you can still turn around and flip them on the same platform for a decent profit. And you don’t have to choose just one platform. Many online sellers use multiple platforms to list their items. The key is doing some simple research upfront to find out where you’ll make the most profit for each item. For example, most collectibles sell better and bring higher earnings on eBay or Bonanza, while books and CDs tend to do better on Amazon.
Build your own eCommerce website.
One of the best and most profitable ways to unload merchandise is to set up your own online store. This way, you retain most of your profit rather than having to shell out selling and listing fees. To do this, you can use tools like Shopify or WooCommerce to make your site payment-ready. Or you can simply build a sit yourself and use PayPal or Stripe to process those payments. Of course, with your own store, you’ll have to do a little more legwork to get customers’ eyes on your products, but that can be easy with the help of some pros.
The main component of most successful online businesses is good SEO (search engine optimization). This is just a techy term for making sure the content on your site gets you noticed by Google so it shows up in the most searches. It ensures that you get the right people to view your content—people who are looking for what you’re selling. If it sounds complicated, it kind of is. In fact, the rules for SEO change frequently, making it difficult to keep up with. So, instead of messing with it yourself, it’s best to use something like enterprise SEO services to keep your website up-to-date.
Sell your items on social media.
Almost everyone in the world has a social media account of some type. Nearly two billion people log in to Facebook alone on any given day. And the best part about it is that it’s free. So, why not capitalize on those numbers? With this platform, you can set up your own market, post items for sale on selling pages, put them on your own page, or a combination of all three. Or you can use it as another advertising medium to direct people to your website. Whichever way you decide to use it, keep in mind that good SEO is still relevant—even on social media.