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What It Is And Why It Matters: Artificial Intelligence in Business


In 2020, digitalization is skyrocketing. Nowadays, we use new gadgets and AI software for entertainment, work, and services.

More and more companies and corporations are adopting innovative methods for marketing, management, and HR. Is your agency doing that too or not?

In case you don’t know much about the virtual dynamic in business, this article will show you what AI is and why it matters so much.


What Is AI?

Artificial intelligence (AI) is a common term that we hear everywhere. But before we clarify how it works, we need to know what it is.

AI refers to computer software that simulates human activities such as teaching, learning, problem-solving, and more. The term is general and often misused, but it’s a descriptive and practical name for avant-garde tech.

AI software is composed of two elements: machine learning and deep learning.

Machine learning focuses on data and the processing of analytic information. This is extremely useful for developing businesses as the algorithm updates and adapts to new information. The result is software that collects data and becomes more efficient over time.

Deep learning is a form or machine one. It focuses on reasoning, decision-making, and other specific and intricate functions.

The algorithm studies patterns and irregularities while considering various factors. Self-driving cars and robots use this type of software to function.


Why Is AI So Important For Business?

Nowadays, these algorithms can be used on a larger scale to benefit the general population—for example, companies and HR. Here are the areas AI is most useful.

IT Protocols

AI exceptionally useful for IT protocols within the company’s network. Artificial intelligence had its first use in management and login problems for businesses.

So, smart software is now on the basis of every company’s network because it can quickly identify the issues within the IT protocols before your IT team can interfere. It makes several attempts to solve the problem until one of your IT specialists decides what to do.

This saves time and effort for many businesses as a broad range of network problems are solved before the IT team needs to interfere.


AI in marketing is crucial. It can help create and put in motion new strategies for marketing. Also, artificial intelligence is vital to study customers and trends. For example, smart software can collect information from browsers and “cookies” to determine which clients tend to buy a specific item.

Alternatively, they can trace the internet navigation of consumers and help you optimize your site, ads, and SEO.

It’s helpful for chatbots and for setting company objectives regarding advertisements. Targeting a particular age group with relevant ads can increase sales, and AI is ideal for that.


Every field has specific functions, protocols, and requirements. AI is extremely innovative to study it thoroughly.

Unlike humans, AI is designed to process data fast and error-free thanks to the algorithm patterns. Likewise, artificial intelligence can be implanted into mechanical tools. So, humans don’t have to perform dangerous and repetitive tasks. The quality can become standard while workers focus on maintenance or improvement.

For business, AI can help with anything: from the development of the company to the sales.

Customer Service

Customer service is essential for every company, specifically for the ones that provide services.

But instead of having a large customer service team, AI can help with chatbots and answering simple questions. So, the most frequent and simple questions are answered by AI. Then, in case of more complex issues, the software sends the client to a member of the customer service.

Also, AI can help customers and collect data at the same time. Information about age, gender, preferences, and needs become part of the algorithm that updates itself to fit the clientele’s desires.


Similarly to marketing, sales can improve through extensive analytic updates performed autonomously by AI. It can predict sales, consumer trends, and a systematic study of sales flow.

Moreover, the newest technology offers support to sales teams by improving communication, follow-ups, and the conversion process.

For example, suppose you work at a freelance company, essay writing service agency, or assignment help site. AI can help you figure out what deals clients prefer and how much they’re willing to spend on an article.



Human Resources (HR) may seem like a field where artificial intelligence doesn’t belong. However, HR isn’t just about human skills. AI can simplify many bureaucratic protocols, repetitive tasks, and even recruit.

New algorithms for AI allow a precise human-like selection of candidates for a position. They match the requirements with the applications and pick the best options. The algorithm can change and update, and it’s also customizable.

This way, the software has decision-making skills and screening functions that choose the best candidates. Then, the HR department can figure which one of them is most appropriate for the position.


The maintenance of the establishment is quintessential. AI can help connect to the various structures such as electric and water systems. This way, the software can analyze energy use and waste and suggest practical solutions.

Moreover, AI can be useful for turning off lights and automatically when they’re not used. Likewise, it can help with temperature regulation and security systems while continually improving its algorithm.

If the organization produces items, many tasks can be automated, leaving employees to supervise and improve machines safely.

Having a connected structure that works efficiently and without wasting resources saves a lot of funds. So, instead of spending more on expenses, companies can use that money to invest, expand, and reward their employees.


Accounting is a job that requires a lot of attention. AI is a great way to back employees up when they’re overwhelmed with data.

Specialized software can prevent calculation errors and aid with analytics. So, accountants can focus on ways to reduce costs instead of estimating expenses by themselves.

Production Chain Automatization

As industries employ more and more technology in their production chain, AI is slowly becoming vital for these companies.

Artificial intelligence can collect data from the raw material to the stores where the final product is sold. New software can study errors, trends, and complications within the production and supply chain.

This way, industries can become more efficient in producing high-quality goods. Also, AI can even track inventory and shipments while notifying employees of issues.

For example, in a beer factory, AI traces everything from the quantity of wheat to the number of compromised products for every lot, from the number of beers produced a day to the number of packages delivered in every store.


AI is extremely useful nowadays. We can use it for anything, from accounting to automatization. It reduces costs, errors, and repetitive tasks. If your business doesn’t employ AI, try to implement more smart software and see what kind of results artificial intelligence can bring.



Emma Coffinet is a blogger and a freelance writer at an agency that provides the best essays. He specializes in business, marketing, and management topics. When he has some free time, Keith loves to workout and spend time with his two dogs, Daphne and Rex.