Apple’s flagship radio station, Beats 1, is rebranded as Apple Music 1 starting today. Apple is also launching two more radio stations, Apple Music Hits, and Apple Music Country. Apple Music hits will be focused on hit music from the 80s, 90s, and 2000s meanwhile Apple Music Country will feature country music.
The change streamlines Apple’s approach with the music industry. Other music services such as Spotify and Pandora offer much better algorithm-driven personalized music experience. Even though Apple also provides you with a personalized experience, it also wants to better establish itself in the role of a tastemaker and a tool to connect fans with artists.
Apple Music 1 offers artist interviews, global exclusives and premieres, and other breaking music news. The music stations feature Zane Lowe, Ebro Darden, Brooke Reese, Dotty, Hanuman Welch, Matt Wilkinson, Nadeska, Rebecca Judd, and Travis Mills, from studios in L.A., New York, Nashville, and London.
Apple wants to cater to the people who just want to turn on the music without thinking about what to play. This was exactly why people started tuning in traditional radio in the first place and Apple believes that the same formula can be applied here.
You can start listening to Apple Music 1 by opening the app and tapping the “radio” option on the bottom right or by visiting Apple Music on the web.