Digital Marketing is all marketing on digital mediums like computers, laptops, tablets, mobiles, and smartphone devices. In the past few years a wide range of public shifts from the traditional mediums to digital devices. Besides, it is also a good way to grab traffic for your website or business.
Digital marketing encompasses the following types of marketing within it.
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Website Development
- Content Marketing
- E-Mail Marketing
- Mobile Advertising or SMS Marketing
Social Media Marketing (SMM)
Social Media Marketing or SMM is all the marketing on different social platforms such as Facebook, Twitter, Instagram, and YouTube. These platforms are one of the best ways to grab traffic for your business as a huge range of peoples from all the platforms of life are using Social Media. The facts and figures about different social media platforms are as follows.
With 2.23 billion traffic Facebook is one of the best ways to grab the attention of the public and reach your desired peoples. Almost 1/3 of the world population is using Facebook. Facebook has more than 65 million business pages while more than 6M advertisers are promoting their business on Facebook.
Therefore, it is one of the best ways to reach your desired peoples.
More than 1 billion users are using YouTube while it is the second most visited site in the world. Most peoples prefer to watch videos rather than reading blogs. Therefore, using YouTube to market your business is one of the best ways to grab your desired traffic.
WhatsApp has more than 1.5 billion unique users while it is active in more than 180 countries. The primary purpose of WhatsApp is to communicate with friends and family however most of the peoples are now using it to promote their business.
WhatsApp Marketing is not yet introduced however you can join business groups there and can promote your business. Besides, you can also make your own WhatsApp group of your business and can add your contacts to the group. Later you can keep updated the peoples around you about your business.
More than 1.06 billion unique users are using WeChat. It is a simple messaging app just like Facebook Messenger and WhatsApp. WeChat is one of the best platforms to grab traffic for your business from Asia especially China.
Instagram has more than 1 billion active users. It is a simple social media app that allows you to share photos and videos. Instagram Business Profile allows you to promote your business with which you can track the analytics of your business and can schedule your business posts.
Tumblr has more than 642 million unique users. It is a microblogging platform and social networking site that allows you to promote different multimedia. A huge majority of the public has been active on Tumblr and utilize it to connect with each other.
Tik Tok has a wide community of 500 million unique users. While most of the businesses are adopting it to make Tik Tok of your business. It an entertaining app similar to Facebook. However, the Facebook majority is also adopting it to promote their business and to reach people from different walks of life.
Twitter has 355 unique users. It is a professional social networking app that allows you to connect with businesses as well as celebrities. The best thing about Twitter is that it will provide you with real-time information i.e. what is happening in the world right now.
You can use this app and make it a part of your marketing strategy in order to reach the public as well as celebrities.
Search Engine Optimization
Search Engine Optimization or SEO is a technique that allows you to rank in search engines and grab traffic from there. A huge majority of peoples has been using search engines to search for things and it is a great opportunity to market your business there and grab the traffic.
Almost 70% of the world searches are performed using Google while 5.6 billion things are searched on Google each day. Therefore, SEO is a great way to market your business on search engines while it is free to acquire traffic, unlike the Social Media Platforms that require you to pay something before you start getting traffic.
Search Engine Marketing (SEM)
Search Engine Marketing also is known as SEM allows you to market your business on the popular search engines. Unlike SEO, SEM is paid however using SEM you can acquire great results in a short period of time.
Normally PPC Campaigns are deployed if you market your business on search engines using SEM. You typically pay for click i.e. pay per click. However, you can also opt to pay per impression on your ad.
The Website is the core of Digital Marketing and is one of the unique ways to market your products or services and to grab the attention of the public. However, if you don’t like to have a website you can have a Facebook page of your business and can market your business using Facebook Page.
Good quality content is very important for any business or product to maintain its value among the target audience. To produce quality content, make sure to remove similarity in your articles. You can check the duplication through a plagiarism detector online. If you find similarity, use paraphrasing techniques to remove it immediately.
Content Marketing allows you to elaborate on your business’s products and services. As a huge majority of peoples read blogs besides they also watch videos. Therefore, adopting content marketing to market your products and services is one of the best ways to reach desired peoples.
As the postal industry has gone dead therefore E-Mail marketing came into existence. In E-Mail marketing, you usually send emails to the masses and market your products and services. It is one of the great ways to market your business worldwide.
Mobile and SMS Marketing
SMS Marketing is one of the great ways to target a certain geographical area. For example, if you don’t have a budget to go worldwide you can opt for Mobile Advertising and can target a certain geographical area. Besides, it is also cost-effective.
We have guided you that how you can opt for Digital Marketing and reach your desired peoples. Besides, we have also told you the different mediums to market your business digitally.