After Epic issued an update that bypassed the payment systems of both Apple and Google, the companies were forced to ban Fortnite from the App Store and Play store respectively. The company has declared war on both Apple and Google about their policies and the 30% cut they take from every in-app purchase.
Epic has retaliated this ban with a lawsuit on both Google and Apple. It has been wanting to change the 30% cut on PC games as well from Steam. It even launched its own store which took only 12% cut. Fortnite for Android debuted with Epic launcher since it did not want to share its profits with Google. But later Epic listed its app on the Play Store.
However, Fortnite came to the App Store since the start since there is no other way to enter the iOS ecosystem. Epic added a new payment system in its game that allowed users to pay a discounted price for in-game content by paying Epic directly.
This also comes after Apple refused to allow any kind of cloud gaming platform to debut on its app store like Google’s Stadia and Microsoft xCloud.
Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services… Epic agreed to the App Store terms and guidelines freely and we’re glad they’ve built such a successful business on the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users.Apple to The Verge
Epic Sues Apple and Google
In an attempt to retaliate for banning Fortnite, Epic filed a lawsuit against Apple and also Google. Here’s a quote from that –
“Apple’s removal of Fortnite is yet another example of Apple flexing its enormous power in order to impose unreasonable restraints and unlawfully maintain its 100% monopoly over the iOS In-App Payment Processing Market.”
Google has also kicked off Fortnite from its store after putting out a similar statement –
The open Android ecosystem lets developers distribute apps through multiple app stores. For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. While Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies.Google to The Verge
Epic even created a video parody of Apple’s famous 1984 Macintosh commercial.
Epic games might be fighting this fight to end the monopoly of both Apple and Google, but it is another example of how huge firms twist truths for greed. Don’t get me wrong, this fight will benefit small developers in the end. But Epic is definitely not one of them, and neither is Apple or Google.