Marketing strategies and technologies change and evolve. Those that were popular five or 10 years ago may have changed drastically or may no longer be in use today. This being said, one of the oldest, and still most widely used, marketing strategies is email. Email is very effective because it requires very little investment and can be done with relative ease. On top of this email marketing is very effective. A recent study done by McKinsey And Company has shown that email marketing is up to 40% more effective than social media marketing. This may come as a surprise to many since social media marketing is currently one of the most discussed methods of marketing, but it is a testament to the power of the standard email list marketing campaign.
Social Media Marketing is less cost-effective than traditional Email based strategies. When an individual or small business advertises on a social media platform they are required to pay every time a person clicks the advertisement. The price per click can vary greatly depending on the niche and the popularity of the keywords used. As all business owners know, clicks also do not guarantee conversion, meaning the advertiser still needs to pay even if the lead is not a qualified one.
With email marketing, one amasses their email list by having people sign up. It is passive and does not require any action on the part of the business owner. There is no cost per email, and the conversion rates are significantly higher.
Many small business owners would like to improve their email marketing effectiveness but do not know where to start or do not have the capital to invest in such an undertaking. Fortunately, there are a number of free tools that exist to help with just this. Here we will look at 5 of the best free tools to improve one’s email marketing campaign.
Sender: Sender is the word press of email marketing. It allows people to create clean, professional-looking, newsletters through the use of templates and other features. This is perfect for those who do not have any HTML knowledge or who lack the time to learn it.
Sender also utilizes a number of analytics tools that provide important information. “Sender allows the user to see how many people, and who, opened the emails, who clicked the links, and how long they spent viewing the material. This type of information is crucial to small business owners, especially the click off feature. Knowing where the most common click off point in a newsletter allows the business owner to make the appropriate adjustments to rectify this.” writes John Arsenal, a business blogger at Eliteassignmenthelp and Boomessays.
Omnisend: Omnisend is an all in one email manager. It allows users to efficiently maintain email lists as well as create newsletters with special features like coupon codes and gift raffles. One of the more advanced features of Omnisend is that it times when a specific recipient is most likely to open an email and picks that time to send the newsletter.
SendPulse: SendPulse can be used for all types of marketing, it is indeed a multi-channel marketing tool. Most users will agree that its email marketing tool is it’s most effective. SendPulse allows the user to target individuals who most often open emails and allow one to personalize emails by name, gender, age, location, occupation, and many other criteria. SendPulse also uses user behavior data to determine the optimal time to send an email. “Perhaps the most valuable feature of SendPulse is the ability to see which emails specific users opened and which one they did not,” writes Ines Martin, an email marketer at UKWritings and Academized. These users can then be added to specific lists made to target certain niches.
Benchmark Email: This service focuses on the building of great looking newsletters that function on every type of device. This option is great for those with little or no HTML skills but also has features for those who do. While other services focus on analytics BenchMark Email focuses on allowing the user to create high-quality professional-looking newsletters.
MailChimp: MailChimp is one of the most popular email marketing tools. The reason for this is simple, it allows the user to create great-looking emails as set email schedules. For example, if a person clicks through the link, begins to fill out an order form, then clicks off, a follow-up email can be scheduled to prompt the individual to complete the purchase.
Katherine Rundell is a business development manager at Assignment help Adelaide and Essay Writer. She works closely with her clients to build their brands, paying special attention to the fast-changing demands of specific markets. Her approach to business development is a holistic one; looking at the business as a sum of its parts. Daniella also teaches business writing at Best assignment writing services AU.