Amazon Prime rolls out user profiles globally

Amazon is finally rolling out the ability, for Prime Video users to create user profiles globally. The feature first launched in a few test markets earlier this year, but now available for users throughout the world.

Amazon lets you create six profiles, with one of them set as default. These will provide custom recommendations based on the specific user’s interests and viewing habits. Like Netflix, you can also set certain accounts as kid’s accounts, limiting the content. That is accessible, unlike Netflix, Amazon doesn’t currently allow you to update your profile with cutesy avatars.

Despite the ability to create six profiles, the same streaming limits apply as before. Up to three simultaneous streams, but only two of them can be watching the same video.

You can also disable the feature altogether if you’d like from Amazon‘s  ‘manage your profiles‘ page.