Let’s face it, TV ads and giant billboards no longer yield the results they did two or three decades ago. In the 21st century, regardless of the business activity sector, most companies and brands use online media to advertise their products and services, attract new customers, and boost their sales. The Internet has proven quite an effective tool for marketing, which is why we’ve listed some surefire ways to promote your business online and allow it to thrive.
List Your Business
For starters, if you run a retail store, a restaurant, coffee shop, medical office, or any brick-and-mortar commerce, your first reflex should be to register your business on local listing services using Google, Yahoo, and Bing. That way, you’ll allow prospective customers and clients in your geographical area to find you easily should they be looking for your services. The platform will simply ask you to fill out a registry form, go through a confirmation process, and ta-da! Your business will now appear on engine searches.
Build a Business Website
Having a website for your company or brand is a no-brainer given the digitalization of the business sphere. In fact, in the blog post 3 Reasons Why Now is the Right Time to Get a Website, the business tech whizzes at Web Merchants Direct go to great lengths in explaining how amid the ongoing COVID-19 pandemic, entrepreneurs should invest some resources to build a dedicated website for their venture. This is a great way to display your products, services, build brand identity and credibility, and show your future loyal customers that you’re still operating. Don’t forget to make a mobile-friendly version, too.
Make Your Website SEO-Friendly
But don’t rest on your laurels just yet. Once your website is up and running, search engine optimization will allow you to drive traffic to your platform organically. In essence, it’s a marketing technique that focuses on optimizing your website’s content with the inclusion of keywords and phrases to make it appear on top of search results. Remember that SEO is a demanding and ongoing process, which is why you might want to consider hiring an expert.
Embrace Social Media
Even if you’re not an active user yourself, social networks have become essential tools for businesses to establish a strong online presence and generate interest. Your company’s presence on Facebook, Instagram, Snapchat, LinkedIn, just to name a few, will be a formidable visibility boost that will bring in new customers and create potential sales leads. Needless to say, you should update it periodically with quality content, posts, photos, videos, and perhaps organize contests and giveaways to get visitors interested in what you have to sell.
Use Email Marketing
Despite the surge in instant messaging apps usage, emails remain a prime communication for millions of individuals. As such, creating an email marketing campaign could be a great strategy to retain and expand your clientele. It’s all about personalized engagement, brand awareness, and content promotion. For instance, incentivizing visitors and subscribers to sign up for your weekly or monthly newsletter in exchange for a discount has proven effective times and again.
Building a contact list in your activity sector is yet another true and tested method to promote your business online. You could join in groups on social media, specialized forums, establish connections with other companies, and work towards partnerships in the future. This will open up a world of possibilities and allow you to gain knowledge and expertise from your peers while building a positive image and reputation.
Create a Blog
As established, content quality and brand awareness are everything. Many successful companies still keep up a dedicated blog on their websites where they post impactful stories, which works to make online audiences engage with your brand. This is a superb way to generate interest while driving web traffic and creating business leads. Putting up guest posts and having endorsements can also be beneficial.
The digital world is an ideal terrain to advertise your products or services. You can opt for per-per-click ads (PPC) on traditional search engines like Google, Yahoo, or Bing, which will make your ad appear atop the search results. Alternatively, you have the option to look for websites that are relevant to your content, get in touch with the hosts, and negotiate to have your ad shown in exchange for a fee (direct advertising). Social media platforms also offer the possibility to advertise your business.
Ultimately, there are a whole lot more channels through which you can market and promote your company on the Internet. The most important thing is to tailor your online branding, making it attractive and enticing, and experiment using different tools and strategies to see what works for you.
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