shopify

Three Top Tips to Get the Most Out of Shopify

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Shopify has become one of the leading platforms for those who want to create and run their own eCommerce store. Shopify is a platform that will manage most of the essentials for you, however, you do need to know and understand some key details before you decide on the best plan for you and get to work building your website. We’ve put together some Shopify tips to help your new business get to the best start.

Focus on Mobile

There are some great website design tools out there, especially in terms of user-friendliness. There are several themes and layouts to choose from and all you need to do to customize the look and feel of your eCommerce website is drag and drop elements using the handy tool. However, what many first-time users forget about is setting up a great mobile version of the website along with the desktop version. Shopify’s layouts and themes are responsive by standard, but the customizations you make could change the way the site is viewed on mobile. Shopify also automatically tweaks things to make sure that your site is performing well on mobile, but don’t leave it to chance – double-check the website at every step of the process to ensure that it looks good and is performing well on all devices.

Get a Custom Domain Name

When you sign up for a Shopify plan, they will give you a free domain name. But, it’s pretty much useless – it’s a subdomain, which looks something like ‘myshop.myshopify.com’. It goes without saying that sticking with this domain, even though it’s free, won’t do much for your brand image. And, all your SEO efforts are going to go towards Shopify’s main domain rather than your own. Instead, purchase a custom domain name before you launch your store; don’t wait for it to grow. A custom domain name is a small feature that makes a professional brand and can even make building your brand and store easier. You can purchase domains quite cheaply (depending on the name that you want) at sites like GoDaddy and 123Reg.

Utilize Plugins

One of the best things about Shopify is the vast number of plugins that it has available to users. In fact, it’s one of the few platforms that offer such a great selection of customization apps and tools. So, you should definitely make the most of what’s on offer. Start with a Hubspot CRM Shopify plugin; this allows you to free up time by automating marketing and collecting data on your customers. For example, the plugin can be set up to send a reminder email ten minutes after a customer abandons their cart. One-Click Social Login is another good plugin to use; it allows for seamless authentication before customers make a purchase and help them avoid filling out multiple forms. And finally, take advantage of the Shopify Reviews plugin, which allows customers to leave reviews on the products that they buy from your website.

Shopify is one of the most popular eCommerce platforms out there. Keep these tips in mind when building your Shopify store to make the most of what they offer.