Shopify has become one of the leading platforms for those who want to create and run their own eCommerce store. Shopify is a platform that will manage most of the essentials for you, however, you do need to know and understand some key details before you decide on the best plan for you and get to work building your website. We’ve put together some Shopify tips to help your new business get to the best start.
Focus on Mobile
Get a Custom Domain Name
When you sign up for a Shopify plan, they will give you a free domain name. But, it’s pretty much useless – it’s a subdomain, which looks something like ‘myshop.myshopify.com’. It goes without saying that sticking with this domain, even though it’s free, won’t do much for your brand image. And, all your SEO efforts are going to go towards Shopify’s main domain rather than your own. Instead, purchase a custom domain name before you launch your store; don’t wait for it to grow. A custom domain name is a small feature that makes a professional brand and can even make building your brand and store easier. You can purchase domains quite cheaply (depending on the name that you want) at sites like GoDaddy and 123Reg.
One of the best things about Shopify is the vast number of plugins that it has available to users. In fact, it’s one of the few platforms that offer such a great selection of customization apps and tools. So, you should definitely make the most of what’s on offer. Start with a Hubspot CRM Shopify plugin; this allows you to free up time by automating marketing and collecting data on your customers. For example, the plugin can be set up to send a reminder email ten minutes after a customer abandons their cart. One-Click Social Login is another good plugin to use; it allows for seamless authentication before customers make a purchase and help them avoid filling out multiple forms. And finally, take advantage of the Shopify Reviews plugin, which allows customers to leave reviews on the products that they buy from your website.
Shopify is one of the most popular eCommerce platforms out there. Keep these tips in mind when building your Shopify store to make the most of what they offer.
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