Understanding the factors that affect search engine rankings will help you to develop an effective SEO strategy. Today, search engine optimization can be divided into two main categories: onsite and offsite SEO. Improving your search engine rankings and getting more prospects to visit your website will require that you adopt an effective approach to ensure you are successful in both.
However, the first step is to familiarize yourself with the different activities that each of these aspects involves. Considering that SEO is a long-term process in which you will invest your time and money, you will want to make sure that your efforts produce the desired results. Learning the fundamentals of SEO will contribute significantly to the success of your campaign. In the end, there is a lot more that goes into SEO than just optimizing your website.
What is Offsite Search Engine Optimization?
Offsite search engine optimization refers to any efforts and actions taken outside your own website to improve your rankings within search engine results pages. Optimizing your site for offsite ranking factors will involve influencing how both search engines and users perceive the popularity, trustworthiness, authority, and relevance of your website. To do this, you will need to vouch for the quality of your content by promoting your website and getting other reputable sites to link to the site.
Ways to Improve Offsite SEO
Although many off-page factors are out of your control, there are a number of steps you can take to ensure you are successful with offsite SEO.
Create High-Quality Content
Quality content is at the heart of any successful SEO campaign. If you are looking to improve offsite SEO, you should start by creating content that is interesting, engaging, relevant, and informative. Since both search engines and users are always looking for quality content, creating great content will improve your rankings and help you attract more people to your site. It would also be important to ensure that the content is easy to share.
Your website is likely to rank better if you have many high-value backlinks. As such, you should work on building a link profile that will help your site come across as credible and trustworthy. While quality content will help you earn natural links, you can consider other tactics, such as link-building activities and self-created link building strategies.
Reach Out to Influencers
To promote your website and content, you can work with people who are already known to and have the trust of your target audience. Guest blogging, which involves writing a blog about a topic that is relevant to your business and audience, can also help to boost your offsite SEO efforts. Consider asking another website to share your blog on their site and linking back to your site.
Tap Into Social Media
Social media has become a powerful platform for creating and sharing content. Maintaining an active social media presence and engaging your followers will increase activity on your page as well as brand mentions.
Once you add your business to google maps or other local directories, you can use reviews from customers to improve your online presence. Encouraging happy customers to submit reviews about your business will help you to improve your credibility and give your offsite SEO efforts a big boost.
Why Does it Matter?
There are numerous benefits you will enjoy if you execute your offsite SEO strategy successfully. Below are a few reasons why offsite SEO matters.
Increase in Rankings
Search engines will always reward websites that they consider to be credible and authoritative. Optimizing your website for offsite ranking factors will help to improve how search engines perceive you, which will lift your SEO rankings and attract more website traffic.
Increase in Page Rank
Page rank refers to how important your website is in the eyes of search engines. Page rank is one of the main ranking factors that search engines rely on when displaying results to users who enter a related search query. An increase in page rank will increase the chances of your website appearing among the most relevant results to a searcher.
When your website ranks in the top positions, your online visibility will increase, resulting in more links, visits, and social media mentions, factors that will improve your rankings further.
One of the ways of improving offsite SEO is by demonstrating expertise and authority on a given subject. By doing this, customers are likely to develop trust in your ability to offer them value and address their problems, which will increase your sales performance and contribute to your bottom line.
How is This Different From Onsite SEO?
When it comes to improving your search engine rankings, these two categories of SEO are on different sides of the fence. Here is how offsite SEO is different from onsite SEO.
Considering the activities that each of these aspects involves, the techniques required for successful offsite SEO are different from those needed for onsite SEO. Generally, onsite SEO will focus on the content on your website and site architecture. Some of the key components will include keywords, content, title tags, meta descriptions, page load speeds, inbound links, and alt tag images. On the other hand, developing offsite SEO will involve creating shareable content, review marketing, influencer outreach, guest blogging, and active use of social media.
Since onsite SEO is about activities and efforts that are taken within your website, all the areas covered are within your control. As such, you can make decisions and take steps that will have a direct impact on the results you achieve. With offsite SEO, the activities and efforts involved are taken outside your website, meaning you will not have as much control. However, creating quality content will help you to earn quality backlinks and get more people to share your content.
While most of the onsite strategies are designed to help improve rankings and encourage visits, a good number of offsite strategies contribute to more visits to your website. Offsite strategies will also go a long way in ensuring you build credibility, authority, and trustworthiness.
Which One is More Important?
If you are to run a successful SEO campaign, you should never have to choose between on and off-page SEO. The two work together in a complementary fashion to help improve your search engine rankings and increase your site visits. As much as onsite SEO may account for the bigger part of your SEO efforts initially, you should not focus too much on one at the expense of the other.
Optimize Your Site, On and Off
Both onsite and offsite SEO are important to your SEO campaign. However, you will need to develop a strategy that effectively combines the two to improve your rankings.