I think you have heard about terminologies SEO and web design.
That’s why you are here with us!
These both are the two sides of a coin. One is head, and another one is tail.
So, let me give you a simple introduction to these terms.
Take an extensive look!
SEO(Search Engine Optimization) is a combination of tools and excellent practices that help site rank in higher amounts on search engines (like Google, Bing, Yahoo) results, thereby accelerating more traffic to your website and enhancing more business.
Do you want to guess Web designing?
Let me explain to you!
Web design is designing web pages(combines to form a website) in an attractive way that is displayed on the internet. Web designing broadly refers to the strategies associated with developing websites for hosting via the internet or intranet.
Two sides of a coin: SEO and web design
Why is it essential to integrate SEO and web design?
They both are two sides of a coin. Without SEO, your website can not be ranked on any search engine.
When you’re going to design a website, you must consider the users, audience, the browser, the aesthetics, the device, and the search engines also.
We all must know that web designers can develop a pretty, eye-catching intelligence website.
But think that what good is all that intelligent creativity if no one ever visits the website?
Does it sound familiar?
We just need to help the design community to understand that SEO is an essential part of the web design and development process also, and it does not mean something that’s fixed after your website is complete.
You all go online to search and want to gain different types of information, and it means that your company or website needs a robust online presence.
Do you agree?
Many users just need to carry out searches before they make a procurement. Thus, your business requires an attractive website that will be ranked on the first page of search results on a search engine.
Sites represent companies and have the capability to define whether or not users will be persuadable to them.
The truth about Web design and SEO
As a web designer, you’re probably focusing on the browser size, user experience, device restrictions, and aesthetics also.
Now it’s time to add SEO to this list.
Well, it is clear that 85% of the client’s website traffic comes from search engines; if you don’t design for them, your client’s website is going to get little or maybe no traffic.
The truth is:
If your website doesn’t get traffic, then there would be no user experience present.
Most of the searches online are for unbranded keywords.
Also, SEO consultants have to redesign a tremendous amount of portion of the website to clarify that it meets search engine requirements.
Many award-winning sites don’t rank on search engines.
Client and SEO
It’s imperative to understand that most of the clients will hope their website will rank for their specific chosen keywords.
If you can’t understand the requirements of your client, then how will the client be happy with you?
Of course! The client will not be happy to work with you.
Do you agree?
Clients want SEO even if they don’t know the concept of SEO.
They probably won’t realize that it’s an additional service. So, it’s totally up to you to define the pros and cons of Search Engine Optimization and how it will affect their website design.
This goes across all elements of a client website, from their homepage to all their articles. As such, this means your article on how to turn off safe mode and your About Us page should have both a useful design and an SEO-friendly framework.
So, if you want to go ahead and create and develop a website with no regard for SEO, then I am sure that it won’t rank, and there won’t be any leads no matter how attractive it looks.
Websites are just marketing tools that are used to create and develop a business.
Do you think that a website that doesn’t generate leads and traffic can make a customer happy with you?
So, create and develop a website that doesn’t generate traffic and leads, then you’ve failed as a web designer.
Don’t be scared!
Are you scared that you will not succeed as a web designer?
So, don’t! We have something great for you.
Please be attentive!
Designing and creating an attractive looking website that meets SEO requirements isn’t more complicated or expensive. It’s just about understanding the simple acknowledging and rules that the search engines(like Google, etc.) have on how customers find the particular site.
Search Engine Optimization varies into two main areas on these days:
On-page SEO (30%): It is related to semantics, web architecture, content, and the way the site is coded.
Off-page SEO (70%): It is sometimes known as content marketing or link building.
As a web designer, your focus should be on Onpage SEO.
SEO is a part of Web Design
Is SEO a part of web design?
What do you think about this after calculating or reading our findings?
Now, web designers have access to more and more options and technology than they did, and it is evidence of how advanced web designing has become.
When you design a website, the client should always be a priority because this helps to examine SEO rankings on search engines. It is based on various tactics and makes it essential ever to prioritize the clients during the design process.
Web design is beneficial for customers, businesses, and search engines, also when it is not overwhelming or complex. It should lead to content and links that users need while allowing companies to reach more people.
Good web design should leave a positive and lasting impression. It is always a high-grade idea to have a clutter-free and clean home page that will not affect your visitors to go as soon as they log on.
So, next time when you’re going to design a website, consider SEO as part of the process of web design, not an annoying afterthought.
A site with a strong SEO foundation will prove to be a successful business tool for your client, and also makes them happy, equal happy designers.
Image Source: Royal free images from pixabay.com