In looking forward to 2020, it’s time to mark an educated guess on the trends that will top the web design world over the succeeding year.
Design trends are responses to cultural and technological changes. Product creators follow design developments for a purpose — including newer design trends into a product’s design can make the product look renewed and desirable to the target viewers. The design produces a substantial competitive advantage.
The problematic part of design trends is that they just come and go, and it can be challenging to identify which direction to follow. So you have to create a better and lucky design that will make you be on top.
We are all hungry to make our websites improved for a good motive. Whatever our objective is, we must have access to the most modern tools and visual studio technology to follow the latest trends.
In this article, we’ve summarized the web design trends that will rule 2020, together with some guidelines on how to implement it effectively in your design.
What is Web Design?
1. DARK MODE
How may say something basic such as setting light-colored content, symbols, and UI elements on a dark background can be useful? Dark mode design indeed ruled in 2019, and it looks like it will still dominate 2020.
Dark mode or the so-called night mode swept off the online world with the topmost apps and websites like Facebook Messenger, Instagram, Youtube, WhatsApp, Chrome, and Viber. Also, the newest release of Apple and Android operating systems that switch the lights off one after another.
The popularity of color-scheme relies on its numerous benefits, from giving the users a sophisticated and smooth working environment to affecting the device’s battery life and consumption of energy. At the same time, night mode is also advantageous because it lessens the eye strain and eases reading by reducing pixels that lowers the overall brightness of the display.
Tip: To make a visually impressive website, combine dark mode with minimalistic, white elements, and clean graphics and typography. For a more elegant vibe, enhance some vibrant, accent color scheme, glowing neon typography, or futuristic elements.
A blast from the past, minimalism is a classic or first-rate web design trend that will stay. Though forms and features have transformed over the years, the fundamentals remain the same – UI designers and end-user love it because of its simplicity, elegance, and efficiency.
In web design, minimalism can mean a lot of things, starting with minimalist graphic elements and thin color palettes, to a simple text and website navigation.
The trend is build to rank as an approach to accommodating subsiding screen sizes and attention periods. Using and navigating all through the website are eased, thanks to the very minimalist menu that remove the difficulty, shifting visitors’ focus on exactly how to discover particular data on engaging in the information itself.
A right way of attaining minimalism in web design is leaving an enormous paragraph for a high-quality image or a video that would convey the message of the text in a more tempting and frank manner.
Tip: Minimalism and functionality come together, so when designing website navigation, avoid cramming up unconnected data into one section. Make it easy for your visitors to discover the services you offer, contact page, or FAQ while keeping it light.
3. BLACK & WHITE
This year will be the year of minimalism, even in website color patterns. Black and white, combined with a very narrow range of grayscale, is forever elegant, artistic, and modern.
To keep your website bright, enhance some high-quality black and white pictures or artistic illustrations.
Tip: 50 shades of gray may be a literary blockbuster; however, in website design, it’s a failure. If you decide for a black and white website with grayscale-colored fundamentals, stick to two to three shades of gray.
4. GLOWING COLOR SCHEMES
On the other hand, bright color schemes will be a step ahead in isometric trend in web design. Luminous neon colors like blues, purples, and pinks will make your website look contemporary and innovative. Together with the deep and darker shades, these glowing colors will pop out from screens, building a bold and daring look of your site.
Tip: Neon-colored elements go well with any of the mentioned web design. As darker, non-colorful background will make these glowing colors noticeable even more.
5. HAND-DRAWN ELEMENTS
A human-centered tactic in design has gotten something of regeneration lately, and no better example of that than hand-drawn elements. Whether it’s cartoonish artworks, drawn icons, or handwritten calligraphy, technology in recent years is all about bringing responses, humanity, and individual touch.
Also, hand-drawn graphics emit positivity, emotion, and easy-going, that’s why this trend is undoubtedly for 2020 if your purpose is to impress your users how creative and imaginative you can be.
Tip: Artistic designs will improve the authentic and genuine to your website, nonetheless be careful because not all professions will advantage from an illustrated website. To guarantee your web presentation look childish, thoughtless, or jokey, thus drive off both existing and potential clients, you need the advice from a professional in the web design field.
6. BOLD TYPOGRAPHY
Throughout the years, providing an enjoyable user experience has been the primary goal of web designers. One of the greatest significant aspects of a good UX is clean, readable typography. Bold, all-caps fonts, monochromatically colored, or transparent using an outline is the most modern trend this day.
Cursive fonts are not readable, and it’s effortless to blend similar-looking letters, so such typography has nothing to do on a new, contemporary website that aims for good UX.
Tip: Huge typography is excellent for attracting your visitors’ attention; however, make sure the letters are suitable sized on all devices, such as desktops and smartphones. One message that covers the entire smartphone screen is a not good, bad user experience.
7. 3D COMPONENTS
Possibly one of the most attractive web design trends is arriving on big doors thanks to immense technological improvements in recent years. 3D elements are entertaining, engaging, and tend to keep visitors extended on the website.
Depth adds to the sense of being realistic. This quality can be expressly valuable for e-commerce, where 3D imagery can operate in presenting products from various perceptions or in everyday use.
Tip: 3D elements can be quite weighty to load, therefore don’t get anxious while adding them to your website. Moderately employed, they can do curiosities; remarkably, they can go down your website’s SEO efforts.
8. SHADOWS, LAYERS, AND FLOATING ELEMENTS
Tone down the bragging of 3D by using shadows, layers, and floating elements. It’s a step up from the factual design trend which can convert a modest image into a stunning feature. This pseudo-3D effect can be done on pictures, illustrations, and text as well.
A new down-to-earth trend that can generate the illusion of depth is overlapping layers. Layering various elements such as text, images, videos, icons, etc. can turn a full and busy website into a web presence with a thought-through agreement and uninterrupted flow.
Tip: The ‘less is more’ applies here. If your website starts to look like a PowerPoint presentation with all the presented effects like fading, (dis)appearing, resizing, dropping shadows, etc. – discontinue the mission.
9. USER-TRIGGERED ANIMATION
Until today, website animations mostly took place on their own, freely from the visitors’ actions on the site itself. 2020 is nearly to change that, using the arrival of user-triggered animation.
The mentioned trends of either 3D or floating or layered elements are likely to combine into user-triggered animation. Clicking, hovering, and other visitors’ actions can take about changes in color, size, design, etc. These animations are suitable when you need your website to be fascinating and inspiring, yet keep its simplicity and sophistication.
Tip: Don’t overuse – one or two user-triggered animations are enough. A huge number of animations can cause users’ every mouse move to do something on the website, hence forming misperception and dissatisfaction.
Gradients are back in style, fiercer than ever. 2020 will witness bold, multi-colored gradients on the whole thing from backgrounds to text fill-ins. Merging multiple colors that create contrast and the illusion of depth is the attractive combo for a smooth, cutting-edge website style.
Tip: Save from going for monotone gradients as they look messy, dull, and unpolished.
11. HERO VIDEOS OR TEXT-ONLY
“A picture is worth a thousand words.” It’s correct for 2019, but thanks to high-speed Internet connections, standing hero images are gone. Instead, high-quality videos that produce a movie-like experience are an excellent way of greeting, engaging, and amusing visitors in 2020. Images are essential in visual design because it allows delivering the message quickly and directly, and no better way of presenting that than using a video.
On the contrary, there are text-only heroes. Big, fat, bold typography, with no photography and videos, styled in monochromatic color scheme is the new hot trend for 2020. Shedding down the part of the website that visitors will see first is a brave experiment, but the pattern that will observe its top in the continuing year.
Tip: Videos take too long to load, so if your set for the hero section falls on one, make sure it’s appropriately sized and doesn’t delay your website loading time. Putting a YouTube video in the hero is not recommended – either add it to your website or evade video completely.
To Sum Up
2020 drives the year of diversity when it comes to trends controlling the web design world. From total simplicity to exaggerated color and elements combinations, designers will have a collection of choices on how to make a website that will stand out in the middle of all the other eye-catching designs out there.
This year looks promising, for both designers who will have their hands full with combining these trends, but also web design jumped on who will get the chance of perceiving and liking them all around the Web.
Several of the trends you read in this article may be familiar to you, and some might be new. But don’t hurry to implement all those trends in your Web. No matter how exciting the trends seem to be, it’s important to summon up that the task of the designer should always stay the same: assist the user in achieving their purpose by creating more serviceable products. That’s why fashion should never outplay usability. It’s vital to calculate every trend and implement only solutions that form a better user experience for your users.
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