One man’s ‘tragedy’ can be another’s opportunity. This seems to be the case in the global smartphone, market where Chinese brand. Huawei has been bleeding for a while because of the ‘ban’ imposed by US and Donald Trump.
As per a report by Strategy Analytics, Xiaomi has become the third largest smartphone brand in the world. In the month of February, Xiaomi shipped 6 million smartphone units across the world. India has always been a key market for Xiaomi and its sales in the country would’ve played an integral part.
There were earlier reports that Xiaomi’s sales in its home country were falling down but have been on the up in India. Reports have also suggested how Xiaomi has made in-roads in the European markets as well.
Xiaomi’s strategy in India has been about offering feature-laden smartphones at really competitive pricing. Even though Xiaomi — and everyone else’s — shipments across the world fell down drastically in February, overall the brand has gain over Huawei.
Overall, smartphone shipments across the world fell by 38%, which is one of the biggest fall the industry has seen in sometime. The coronavirus pandemic has had an impact on all industries across the world, including smartphone.