Not that it really went away but, it does seem like Apple, is back and that too with the proverbial bang. If the recent IDC report is to be believed then the Cupertino-based.
The tech giant has it’s a groove in the market, which was proving to be a hard nut to crack. India. According to a report by IDC, in Q4 2019. Apple garnered an impressive of 75.6% of market share in the premium segment.
IDC attributes this growth by Apple to “aggressive price drop”, on previous-generation models. Bank offers on debit/credit cards, strong e-Tailer sales momentum, and a lower iPhone 11 launch price compared to the iPhone XR.
Getting the pricing right has proven to be the key to Appleresurgence in India. India — perhaps more than any other market, where more and more buyers look to snag value-for-money deals.
Apple’s impressive growth has been getting the right mix between pricing and marketing, “One can get the iPhone XR at Rs 45,000 almost around the year now and as long as, Apple in this range.
Amidst all the talk of Apple and Samsung, the erstwhile leader of the premium segment, Oneplus, has been missing. Apple, as per IDC, has got Indians queuing up to buy the iPhones.
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