Over 90% of the world’s searches are made on Google. This near market monopoly means Google is the main game in town when it comes to Search Engine Optimization (SEO). If you’re in ecommerce, getting your product pages to the top of Google search is a pre-requisite for selling success. Advanced Web Ranking produced an excellent graph showing the strong correlation between search ranking and click-through rate. In essence, around 75% of users will not even navigate beyond the first page, and if you’re not here, you’re missing out on vital online sales. You should rank your digital assets.
Fear not. We have the information you need to make this happen. From the short-term to the long-term, here are five things you can do today to help your ecommerce website rocket up the rankings.
Overhaul old/faulty content
Give your site a spring clean, carry out some running repairs, and spruce up some old content. Update the information and statistics on that old blog post for 2020, deal with those spelling mistakes in your product descriptions, and fix any existing site problems (such as broken links). Google loves fresh content, giving it a slight ranking boost in the aftermath of publication.
Develop a long-term link building strategy. If you have the time and/or internal resources, then create new content with staying power based on your area of expertise. Consider partnering up with other influencers in your niche. Investigate guest-posting opportunities in the industry. Or, if that all sounds too much like hard work, consider investing in the professional link building services of a white label SEO company like clickintelligence.co.
Google My Business
Search marketers are often bemused by brick and mortar merchants failing to capitalize on the power of local search. What’s more bemusing is that some ecommerce experts have been slow to jump on the band wagon. When it comes to local searches, Google My Business is the number one ranking signal. By creating a page with your relevant information, and giving people the opportunity to review your operation, you show the search giant that you’re active and ready for business. Generating and responding to reviews is the most important thing you can do here.
List in website directories
This is another local search tactic that doesn’t get enough love from ecommerce merchants. Google is increasingly buying up vertical search engines and incorporating these into its inner workings. If you include your NAP information (name, address, phone number) in all the relevant directories, this will help your business to rank higher. An added bonus of doing this is the link equity you get from directories that permit you to leave a link to your website.
Run a mobile speed test
Google prioritizes mobile-friendly content above all else. One of the most important things you can do with your ecommerce website is to make sure page speeds are rapid. We all know that shoppers drop when the page stops. Running Google’s proprietary tests will give you an idea of where you’re going wrong and what you can do better. Remember, when it comes to ranking, site usability is almost as important to the search algorithm as your page’s relevance.