It is not too hard to find a website or web based app that doesn’t do what you want it to do nowadays since anyone can make a website; navigation issues, overloaded servers, broken links, poor UX and bad spelling can all add up to a miserable and frustrating experience for your potential client. Here are a few ways you can prevent a costly disaster before you even deploy:
Be an efficient copy editor
There is nothing worse than that face-palm moment when you realize that your website is riddled with poor grammar and bad spelling. First impressions count so make sure you go over that copy with a fine tooth comb to ensure that no silly, off-putting mistakes are present. Take this a step further by ensuring that you run this by a professional online copy proofreader, there are many freelancers available and there are also plenty of sophisticated web based services around, such as Grammarly, that can help keep your copy correct, clear and effective.
Plan your landing page strategy
Having clearly established goals and objectives in place for your website means you must think about how to apply those to a conversion strategy. Your landing pages need to be designed to elicit the desired action you wish your visitors to take. In this case, you want them to purchase something, provide their details, and download a white paper hat and that will only happen if you have a conversion strategy in place. Think about where your audiences are coming from (organic search, social media, PPC campaigns, etc), what is the desire or problem that needs solving? Does your landing page copy meet their expectations? Does it help them solve their problems? Does it ask the right questions?
Most importantly, does it make it easy and obvious to know how to proceed? Get this planned at the start so you can hit the ground running and test forwards instead of deploying landing pages that don’t work. Going forward this is a key area to continuously test using a robust analytics system.
There are many ways you can test usability before launch, you don’t have to wait until its too late and costly revisions have to be made down the line. There are plenty of online services that allow you to get a visitor’s perspective on how your site works and identify any hiccups or speed bumps before you launch to the real world. Services such as Digivante can give you a fantastic insight and ensure that your website is error-free and reading to launch. You could get friends and family to run through a series of defined tasks, which means you can observe their actions and get their feedback. So long as you consider usability pre-launch you’ll iron out any errors before you start.
Don’t just hit and hope, plan forwards to make sure you have eliminated as many potential errors before you even launch and that way you save yourself time and money down the track.
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