Rapid changes in technology have had a tremendous impact on marketing. Ten years ago offline marketing was still relevant, today, marketers have to be alert and in touch with the growth and new trends revolutionizing marketing. The value of dynamic marketers is growing, and no business wants to be left behind. Marketers and businesses must adopt strategies that can bring a positive ROI while at the same time focus on changing consumer dynamics of marketing.
Which strategies will reshape the future of digital marketing?
- The Growth of Social Media Presence
Social media usage is still growing, with 3.484 billion users up 9% from the previous year. Social media is a must in every business priorities. Facebook and Instagram are still the leading social media apps, and their usage is expected to grow. Influencer marketing which is an essential trend in social media is also likely to develop. Numbers of influencers are expected to increase, and Instagram will most likely be attractive to brands using influencers as their primary marketing channel.
- Data and User Tracking will be important.
Data will be vital now and in the future. Marketers will need to be conversant with all data and analytic tools. With tools such as google analytics and Facebook pixel, the collection of the website and social media data is easy. The Facebook pixel requires an additional chrome plug-in; Facebook pixel helper. The tool enables you to track if the Facebook pixel is working correctly and offers tips on how to improve your pixel performance.
- Video Marketing
Video marketing is continually growing, with over 1.5 billion YouTube users and 88% of marketers believing that video marketing increases conversion, video marketing is expected to be critical in the digital marketing strategy.
- Use of Artificial Intelligence
Artificial Intelligence has already created a significant shift in marketing. Chatbots use is increasing, Voice search technologies like Alexa, Siri and google voice search are growing in use. Artificial Intelligence will help marketers in the segmentation of customers based on their needs and retargeting will be intelligent. Digital marketers will have abundant data to use in their marketing campaigns.
- With AD Blockers Use Increasing, Native Ads Will Be More Important
Use of ad blockers apps and extensions is expected to grow, but why are users blocking ads? Users are finding ads to be irritating, annoying and disruptive. Consumers are more likely to block pop up ads and auto-playing video ads. Google ads have an option where a user can report if an ad is abusive or if he wants never to see it again. The trend is a headache to marketers, and the solution to ads will be the use of native ads which are more engaging and interactive.
- Voice Search Will Cause a Shift in Use of Keywords.
With Google implementing voice search, marketers will need to shift their SEO strategies to be adaptive to voice search. The use of voice is growing exponentially; in 2018 alone, Google sold 5.4 million smart speakers. Characteristics of voice searches are conversational and query based. Users also use voice search when looking for local services and products. According to Neil Patel, marketers must learn how to use the characteristics in their marketing strategies effectively.
