Back in 2017, Samsung had introduced HDR10+, a new open source video standard which delivers brighter while and deepest darks to improve the viewing experiences. It uses Dynamic Tone Mapping technology to bring changes in brightness, contrast and colour saturation in order to improve the picture quality. While Samsung has used this standard in various displays and Galaxy S10, they are still working on to bring more content through collaboration with various movie studios and operators. After partnering with companies like 20th Century Fox, Panasonic, Amazon and more, they are now partnering up with Universal Pictures Home Entertainment (UPHE) to bring more of new release and catalogue to the platform.
“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.
“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, Executive Vice President of R&D Team, Visual Display Business at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”