Netflix is now allowing users to share their favorite title directly on Instagram and other social media. The Instagram Story integration comes with the latest culture of sharing things on Stories.

The feature is launching first on iOS and will make its way pretty soon to Android users. You can directly share your favorite movies and shows to your Instagram Story right from the Netflix mobile app.

Just like any other Instagram Story, people can see your story for the next 24 hours. If any of your viewers are also Netflix users, they’ll see a “Watch on Netflix” badge on the story. It will take them to the show’s or movie’s page in the Netflix app when tapped.

After tapping “share,” a screen appears with various options, including WhatsApp, Messages, Messenger, Twitter, Line and more, in addition to the newly added “Instagram Stories.” The branding shares the film’s or series’ title, and also shows “Netflix Original” for the original shows.

This is a great move for marketing from Netflix’s side as there are many influencers on Instagram. And it could help content go viral within a certain fan base or demographic — like teen girl viewers or sci-fi fans, for instance — as prominent Instagram accounts shared the Netflix show.

Instagram Story integration is launching today on iOS to Netflix users worldwide. Android version will come out soon.

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Karthik Mudaliar

Karthik Mudaliar is a Computer Science student, who loves to write about science and technology. In his free time, you will find him reading finance books or scrolling Twitter. Feel free to contact him on any of the social media below or email him at karthikmudaliar@onetechstop.net