Spotify is making a lot of noise in the South Asian region about its launch since last year. People became more curious when Spotify opened its office in Mumbai and hired 300 folks. People working in the Bandra Kurla Complex business district are indeed buzzing about Spotify’s launch in India.
The Swedish company is planning to enter in India, which is one of the world’s fastest growing music market. Spotify had earlier planned to secure licenses from the Artists themselves, but it backfired them. So they secured deals with many of the significant rights holders in India over the past few months, clearing one of its final hurdles to entering the country of 1.3 billion people.
Spotify India Free Trial for 60 Days
Rumors suggest that Spotify India might introduce a free trial period of its Premium service for up to 60 days. Extending its service to India is a major opportunity for Spotify. India’s music streaming market is already dominated by local services like Gaana, Saavn, Hungama, Airtel Wynk and others, as well as well-funded American services like Google Play, Apple Music and Amazon. To cater to the needs of the people and increase its userbase, Spotify has to introduce intelligent schemes.
Spotify has a current user base of around 60 Million paid subscribers. Despite that, the company continues to lose money and its stock price has steadily declined over the last three months.
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