Musical.ly users got surprised today as they found the app replaced with a new name and logo. The app, rebranded as “TikTok” is the result of rhe acquisition of Musical.ly Chinese company ByteDance in November 2017.
Existing Musical.ly users have been migrated to their new TikTok accounts, which has a new interface. But the new app includes the existing core feature : Short videos upto 15 seconds.
Musical.ly, which is very popular across teens in China, India and other Asian countries has over 100 Million active users. The acquisition is a part of ByteDance’s strategy to break into the US market.
In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower.
TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might’ve seen Douyin clips floating all across internet in the famous “Karma’s a bitch” meme which went viral this year. (YouTube video added. *wink*)
There is a mixed reaction between Musical.ly users. Some Musical.ly users are welcoming the changes, while others are debating how to identify themselves going forward:
“musically is now “tik tok” but i will always be a muser. not a clock.”
— Brian (@brianbertoline) August 2, 2018
This bold move by ByteDance can actually alienate the original Musical ly community, even though TikTok has 15 seconds video feature.
Let’s see how the teens help translate TikTok’s popularity in the US.
Stay tuned for more updates.
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