Most of us are familiar with apps. This decade has seen the introduction of 1 million apps (both on Google and Apple Play) globally in 2013, generating as much as 10 billion in revenue. The ecommerce platform too has seen a hike in the number of apps created for this area.
Ecommerce apps bring e-commerce websites to a mobile platform, letting you integrate product listings from their websites. You can sell and buy products right on the mobile app. Ecommerce apps help companies engage with their customers through powerful push notifications, and keep customers updated regarding new offers and products.
Mobile ecommerce is booming, and is already worth billions of dollars.
Launching an ecommerce application now will help store owners on a global level. However, launching an app involves the investment of much time and money. Note: companies that plan well and communicate the launch of their app with their audience in advance are often the biggest winners.
To ensure a successful launch of your eCommerce app, make sure you avoid these all-too-common pitfalls.
#1 Not Having A Marketing Plan For Your App
Monitoring your app’s statistics from an app store is great, but marketing your app is much more than that. It is important to enlighten your customers about the existence of your app.
There are no ‘rules’ that your website’s landing page should prominently advertise your app. However, it helps when you include a call to action (CTA) on every relevant page of your ecommerce website.
Focus on your app’s title, keywords and descriptions. Lastly, focus on the reviews from the app store your app is on. Ignoring your reviews can lead to the loss of thousands of potential customers.
#2 Building A Solely Web-Based App
Building a web-based app will affect your company’s credibility.
Native apps are essential at all times, as they can serve your customers even in low signal situations. Despite the fact that building a native app is time consuming and costly, they are what your customers need. Give these the priority they deserve,
#3 Improper Market Research
Do you assume that people will return to your app just because they used it once? That’s not a great idea.
You need to know your customers likes and dislikes, why they use your app, when they use it, and how they use it. Insufficient market research can lead to improper marketing, and the wrong app design decisions.
You need to understand what your customers want from your app. You need to understand why people would return to use your app on a regular basis. People return to your app because it has something in it for them, not just because you want them to.
Keeping this in mind, you need to create an app that addresses all your customers’ queries and caters to their needs.
#4 Inadequate ASO (App Store Optimization)
Despite being an extremely good one, your app might never be discovered among millions of others in an app store. Just like SEO optimize websites for internet search engines, ASO helps you get your app some visibility on an app store.
Make sure that both your title and your description have the relevant keywords. It is important that you test, measure and constantly improve your ASO strategy to get the results you desire.
#5 Not Catering To Specific Platforms
Google and Apple are different platforms. What works for one may not work for the other. It is important to create an app that fits each platform perfectly.
#6 Not Understanding Your Customer
Mobile’s true power comes from its personalized nature. When your customer installs your app on their mobile, they can access you at any time of the day.
This gives you an opportunity to know your customers’ preferences. Despite creating an app, most companies are unable to connect to the customers who use it. Creating a two-way communication enables your customer to get that one-on-one feeling. They will have questions, issues and suggestions on using your app. Plus, they will need someone to listen to their opinions. For instance, the main frustration a customer faces is that they cannot connect with the company whose app they use.
You can also use the help of ecommerce platforms, which help you launch your ecommerce app. A few good examples of these include Shopify, Yokart,BigCommerce and Magento.
Mobile apps are an extremely wonderful way to connect with your customers. But it’s equally important to spend time in strategizing and planning your marketing efforts. Only then can you truly take advantage of the unique advantages mobile app marketing offers.
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