Tools You Need for Your Small Business

If you’re just breaking out on your own and opening your small business, you probably feel a high like you’ve never felt before. It’s exhilarating to no longer have to report to a boss and have the buck stop with you.

It’s a double-edged sword, of course, as now you need to staff your business, make sure your employees have everything they need and manage the bottom line. It’s no easy feat but, if you’re ready, it could very well be the best decision you’ve ever made. Need some guidance on what your small business will require to succeed? Read on for some tools that you’ll need for your small business.


A Hiring Tool


Before your business can succeed, you need to staff it with the right people. Making bad hires is one of the costliest mistakes you can make, so you want to get it right the first time. Make sure your interview skills are well-honed and ensure success by using a company like ShareAble for Hires to conduct background checks.

A Project Management Tool


In order to stay on task, your employees will need a project management tool. So many of these are very comprehensive. Once the person has a log-in, he or she can go to their tasks, get the details, complete the tasks, and then mark them as complete. The deadlines will be listed as well so results can be delivered on time. A successful office is an organized office, and a project management tool like Wrike will help get you there.

An Internal Messaging System


Email is fine but there are often times when we need immediate feedback from our fellow employees. Slack is quickly taking up the top spot in this genre for its comprehensive nature and user-friendliness.


According to this Forbes article, “Slack has more than 50,000 teams paying for its service accounting for two million paid users, including 43% of the largest 100 companies in the nation by revenue, with those users spending more than two hours per day actively working in Slack and more than 10 hours with Slack open.”


It’s easy to organize by projects, too, so conversations can stay organized and under their proper genre. In fact, if you aren’t involved in a certain project, you just don’t subscribe to that channel to avoid getting notifications that could distract you from your own work.


Video Conferencing Tool


If you’re just starting out in small business and don’t have a lot of money to spend, is a great option for this, as it’s free. A video conferencing tool is often necessary, as many times in small businesses some employees are remote. And even when this isn’t the case, you’ll likely need to talk to remote clients at some point. Make sure you’ve got a video conferencing tool that you are capable with, as the last thing you need is technical issues when conferencing in a client. “This article also mentions and other great tools for small business owners.”



A Social Listening Tool


Social media is king these days and is likely going to be that way for a long time (if not forever). Social listening platforms help you keep track of what people are saying about your products and/or company online. HootSuite offers a free version of its software that does a good job at this, so it’s likely the way to go if you’re trying not to break the bank. As this article notes, “With HootSuite Free, you’ll be able to manage multiple social networks, schedule posts, and interact with your followers. You’ll also be able to track how many followers you have on each of your social networks and monitor which posts are generating the most clicks.” As your company grows, you can upgrade this tool to allow for multiple users, more complex analytics, and additional profiles.


An Email Marketing Platform


Just as reaching your customers through social media is imperative, you’ll also need to reach them via email. In nearly every industry, the standard product these days seems to be MailChimp. And if your company sends fewer than 12,000 email messages per month to fewer than 2,000 subscribers, you can take advantage of their MailChimp Forever Free plan.


It only makes sense that as the years go on, you’ll need more and more tools to manage the bigger number of employees and hopefully higher profits. If you start with these, however, your company should be set up for success.

Lenny Bonsignore
Lenny Bonsignore
Lenny Bonsignore @LennyBons34 is Owner/Editor- in -Chief of OneTechStop, Sports fan, Tech guy, & Mailman by Day [email protected]

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