Google to discontinue its URL shortener service in favor of Firebase Dynamic Links

Google, News

In a blog post by Google, Google has announced that they’ll be moving on from their current URL shortener service to Firebase Dynamic Links service in future. Their current URL shortener, will be unusable starting April 13th, 2018 for new users, whereas existing users will be able to manage their links until March 30th, 2019.

Google has decided to transition into Firebase Dynamic Links (FDL) from the existing service. FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. They come as an upgrade to deep links which would offer more control over your links. Things like where they redirect to, their behavior on different platforms, their behavior when an app is not found, adding interstitials, campaigning and more will be customizable with FDLs.

As a consumer, new users will not be able to create new short links from console after 13th April 2018. Existing links will be manageable from console till March 30th, 2019. Post this date console will be shut down, however, the existing links will not be migrated to Firebase console. Existing links will continue to redirect to the intended location.

Check out Firebase Dynamic links in action :

Developers who use URL shortener in their apps or web services will have to migrate their code to use the new FDL APIs. The API provides various ways to build a new short link, with builder classes in Java, C++ etc, and also the easier to use REST way.

If you don’t want to use FDLs for some reason, Google recommends to go for popular alternatives such as and

Here’s a full list of URL shorteners available at