Below is the press release for the event as well as times and dates you can experience the Virtual Reality experience.
AT&T Debuts New Virtual Reality Experience at the New York International Auto Show
Updated from the 2015 experience, It Can Wait simulation puts the viewer face-to-face with the real dangers of distracted driving and those personally affected
AT&T* research found nearly 9-in-10 people admit to using their smartphone while driving.** People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media and even snapping photos.
Distracted driving is never OK. So, AT&T is debuting a new virtual reality experience to the New York International Auto Show, where participants will come face-to-face with the very real dangers of distracted driving and interact with a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts. The launch kicks off a 200-stop nationwide tour throughout 2018.
When you’re behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email—one look is all it takes. We’re bringing the issue center stage. We’re immersing a visually driven generation in a striking 3D experience to help raise awareness and ultimately save lives.
The experience is part of the AT&T It Can Wait campaign, which reminds drivers that distracted driving is never OK. You’re never alone on the road. The campaign began with a focus on not texting and driving. We’ve expanded it to the broader dangers of using your smartphone behind the wheel.
Since its launch in 2010, the campaign has:
- Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.**
- Inspired more than 23 million pledges to not drive distracted.
- Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
March 28, 2018: 9:00 AM-5:00 PM
March 29, 2018: 8:30 AM-3:00 PM
The New York International Auto Show
Booth 1533, Level One
Jacob Javits Convention Center
655 W. 34th Street
New York, NY, 10001
Virtual reality experience
Opportunity for reporters/videographers/photojournalists to experience simulator
Interview opportunities with Marissa Shorenstein, President, Northeast Region, AT&T
It Can Wait sizzle reel
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).